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Collaboration & Branding: Keys to Boosting Your Image

Discover the power of vendor relationships, regional campus planners collaboration, and brand evolution to enhance your image effectively. Learn how to build trust, engage your target audience, and foster strong collaborations. Explore the importance of brand identity and message consistency to elevate your visibility and success in both tech and education sectors.

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Collaboration & Branding: Keys to Boosting Your Image

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  1. Collaboration and BrandingKeys to Raising your Image Misty Wick November 12, 2009

  2. Vendor Relationships • Built relationship with Purchasing Office in order to connect with appropriate technology vendors • Fostered relationships with the technology vendors who participate in the sponsorship program

  3. Regional Campus Planners & UITS • Build trust with colleagues • Foster and maintain ongoing relationships • Listen and provide guidance and support • Collaborate on ideas for future events • Be pro-active rather than re-active

  4. The Evolution of a Brand

  5. The Evolution of a Brand techfest.iu.edu

  6. Know your target audience • Know who you should target (type of message) • Appeal to target audience through a variety of communications vehicles (where messages should be displayed)

  7. Relationship Building & Collaboration It’s all about U • Office of Communications and Marketing-IUPUI • IUPUI undergraduate students • IUPUI schools/departments

  8. Brand Identity & Message • IUPUI web site design template • Similar look and feel to IUPUI campaign • Locations to communicate message IT4U.IUPUI.EDU

  9. Misty WickSenior Communications SpecialistUniversity Information Technology Services (UITS)Communications and Support Division317-278-1042miwick@iupui.edu

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