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Comparison of Social Media Usage Time Zones From 2019 to 2020

Different platforms may change the time of day when you access the content. In addition, COVID-19 has significantly changed our lifestyle, and we also see changes in our contact with social media.

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Comparison of Social Media Usage Time Zones From 2019 to 2020

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  1. How COVID-19 will influence Social Media Marketing in 2021, Comparison of social media usage time zones from 2019 to 2020: The discovery of the COVID-19 vaccine raised many hopes, and the world imagined that the dark era would end soon. Several manufacturers performed really well under COVID-19 circumstances and made a considerable profit, and many failed to gain pandemics as a revolutionary opportunity and were shut down. 2020 showed us everything one could ever think of; the pandemic taught us to work from home, navigate daily tasks, attend school from home, and assist us with alternatives. It can be said that the social media usage time zone is information that marketers should know. Engagement timing, which is the core of online marketing, is compared at the appropriate time.

  2. However, different platforms may change the time of day when you access the content. In addition, COVID-19 has significantly changed our lifestyle, and we also see changes in our contact with social media. This time, we are here with the complete research information on powerful platforms such as Facebook, Instagram, and LinkedIn in 2019 before COVID- 19 and in 2020 immediately after COVID-19. Facebook Facebook is the most used platform in the world. It is said that 80% of people(16-64 years old) use Facebook. The most visited videos are Facebook Watch videos, which are very popular content with an average of 140 million views. Also, the average playback time of a video is as high as 26 minutes. 2019 •Most visited days: Wednesday •Most accessed hours: around 12:00 and around 19:00 •The least accessed day: Sunday 2020 •Most visited days: Wednesday •Most frequent hours: 11:00 and 13: 00-14: 00 •Lowest access: Sunday The engagement was high in 2019 at midnight during lunch break and 7:00 p.m. when accessing social media while eating or resting for lunch.

  3. On the other hand, in 2020, it was dispersed between 11:00 and 13:00 to 14:00 around noon. This change in 2020 seems to be due to the fact that he frequently sees information about his COVID-19 on Facebook, and more Indians are switching to working from home due to company policy. It may be said that the access time of social media during the day has increased because you can use social media at any time at Work from Home regardless of a lunch break or after work. Instagram Instagram is said to have the most significant number of female users between the ages of 18 and 24. It is very popular with young people as an easy-to-use platform for posting photos and short videos instead of long sentences. In particular, the Instagram story feature has 500 million visitors per day. 2019 •Most visited days: Wednesday •Most visited time: 20:00

  4. •The least accessed day: Sunday 2020 •Most visited days: Wednesday and Friday •Most visited hours: Wednesdays around 11:00 and Fridays 10: 00-11: 00 •The least accessed day: Sunday According to the survey results of Instagram users, 2019 seems to be the most accessed around 20:00, which is a relaxing time after returning home. In addition to Wednesday, 2020 also added Friday, which has a relatively low amount of work during the week. Compared to 2019, when usage rates were concentrated at night, the number of accesses during the day was on the rise in 2020. After all, it may be the influence of working from home due to COVID-19. Linkedin Linkedin is a social media site that mainly distributes business-related information and also serves as a recruiting database that connects people. It is said that most users are 25 to 34 years old. In addition, LINKEDIN is also equipped with a job search function, so it is attracting attention as a platform for building its own social network. 2019 •Most visited days: Wednesday •Most accessed time: Around 19:00

  5. •The least accessed day: Sunday 2020 •Most visited days: Wednesday and Friday •Most accessed hours: 8: 00-10: 00 and around 13:00 •The least accessed day: Sunday By comparing 2019 and 2020, we can see some changes. In particular, the number of companies that went online due to the influence of COVID-19 has increased, and the time zone for contact with social media has changed due to changes in the working style of working from home. But for the last two years, what all platforms have in common is that Wednesday is the easiest time to engage on any social media. The number of people using social media is decreasing, probably because they have a strong feeling of work mode at the beginning of the week on Monday. And Sunday is a difficult day to engage. Of course, usage trends will change, and new features may be added to each platform. I am looking forward to seeing how social media in India will turn in 2021. Reference: https://topdigitalmedia-company.blogspot.com/2021/03/how- covid-19-will-influence-social.html Website: https://www.spydigitalmedia.com/

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