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Commercialisation of physical activity & sport

Commercialisation of physical activity & sport. Commercialisation of physical activity and sport involved individuals, organisations & companies buying & selling sporting goods or services with a focus on profit rather than participation. Commercialisation.

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Commercialisation of physical activity & sport

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  1. Commercialisation of physical activity & sport Commercialisation of physical activity and sport involved individuals, organisations & companies buying & selling sporting goods or services with a focus on profit rather than participation

  2. Commercialisation • Commercialisation is the acting of making something available for purchase, with the aim of making profit. In a nut shell • The more people want to watch and take part in certain sports, and the more money they are willing to pay to do this, the greater the opportunity to make money and the more commercialised a sport becomes.

  3. The break down

  4. How has media coverage contributed to the commercialisation of sport & physical activity What do you already know?

  5. How has media coverage contributed to the commercialisation of sport & physical activity Television companies pay to broadcast elite matches and competition's The media can influence how a sport is organised to suit it's own business interests The number of teams taking part in the FIFA World cup was increased to ensure maximum viewing figures. This money is used to pay the wages of players. E.g. Sky encouraged the premier league to break away from the football league in 1992 The more people watch the more profit they make

  6. Test Your knowledge

  7. Advantages & Disadvantages of commercialisation

  8. Advantages & Disadvantages of commercialisation

  9. Advantages & Disadvantages of commercialisation

  10. Advantages & Disadvantages of commercialisation

  11. Test Your knowledge

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