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Diffusion of the iPad

Diffusion of the iPad. Stephanie Fuhs Walden University EDUC 7101-2. Need. Make the computer portable Eliminate the keyboard. Research. Apple has a strong research and development program Investigated ways to eliminate the keyboard

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Diffusion of the iPad

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  1. Diffusion of the iPad Stephanie Fuhs Walden University EDUC 7101-2

  2. Need • Make the computer portable • Eliminate the keyboard

  3. Research • Apple has a strong research and development program • Investigated ways to eliminate the keyboard • Protoype was successful, but Jobs postponed production because it would work better as a mobile phone

  4. Development • Initially iPad was marketed to consumers looking to move to tablet PCs • Gradually built a following in education markets • 1st generation lacked printing and file sharing abilities

  5. Commercialization • Assembled by Foxconn in China • Components are developed and manufactured by multiple companies • Only available through Apple, eventually available through other distributors

  6. References • Apple (2011). Product images and info: iPad. Retrieved from http://www.apple.com/pr/products/ipad/ipad.html • Apple. (2011). iPad2. Retrieved from http://www.apple.com/ipad/ • Associated Press (2010, June 2). Jobs says iPad idea came before iPhone. Retrieved from http://www.foxnews.com/scitech/2010/06/02/jobs-says-ipad-idea-came-iphone/ • Saint, N. (2010, March 31). Where in the world is my iPad?. Retrieved from http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/03/31/businessinsider-where-in-the-world-is-my-ipad-2010-3.DTL • Time Magazine Business (2007, January 12). The apple of your ear. Retrieved from http://www.time.com/time/magazine/article/0,9171,1576854,00.html

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