wordpress When you mean business . • How and why Wordpress can be the perfect platform for businesses.
About Us • Haden Interactive builds, optimizes, and manages WordPress websites for large and small organizations on four continents. www.HADENINTERACTIVE.com Haden Interactive Address: 1337 E. Ash, Fayetteville, AR Phone: 479.966.9761 Email: email@example.com 02
Our Team Several of us are here at WordCamp. We’re happy to answer questions and we want to meet you. John Doe 06
Service List • Web design • Web content • WordPress websites • SEO analysis and strategy • Website optimization • Blogging • Link building • Social media management • Email marketing • PPC • SEO/SEM includes a lot of different activities, including on-page optimization of content and code, strategy based on analytics, and off-page actions like link-building, guest posting, and integrating social media and advertising. Search Engine Optimization 04
Why WordPress ? SEO advantages plus easy updates so people find you Large support community – easy to hire or find answers Lots of functionality at an economical price 05
The Myth of WordPress You can build your ideal website all by yourself! :
How to Get the Website You Want If you can’t do it all yourself, how can you make sure you get the website you want? 2 techniques and a secret weapon
Method 1: Hire Someone Whose Work You Like Hire someone whose work you like and let them do their job. 11
Think of a Theme as a Wireframe • Don’t get distracted by • Colors • Pictures • Topics • Look at the boxes.
Use Notable 09
Your Business Website: Front • Homepage that says who you are and what you do • Products and/or services pages • About Us and Contact • Authority pages • Blog
A Word about Blogs • Not an obvious candidate for a blog! • Results in their first year: • 21.12% increase in traffic overall • 72.17% increase in organic search traffic • 23.62% increase in unique visits to the Contact Us page • 40% increase in sales
Your Business Website: Back Your WordPress site can probably do more for your business than you realize. • Editorial calendar (EditFlow) • Events (Events Manager) • Project management (WP Project Management) • Invoicing (WP Invoice) • CRM (WP CRM) • Web analytics (Google Analytics for WordPress) • Finances (WP Finance) • Downloads (Easy Digital Downloads) • Staff information (Simple Staff List) 08
WP Project Manager • Projects • Milestones, To-do lists, message streams • Like Basecamp, but in your dashboard
Easy Digital Downloads, by Pippin Williamson • Easy upload of all media types • Simple forms to fill in • Sales buttons if you’re selling • Can also be patient forms, employee handbooks, credit terms for vendors, etc.
Edit Flow • Editorial calendar • Assignments for reporters, writers, editors, bloggers, photographers
How Safe Is It to Run Your Business from Your Dashboard? User roles control access. Many tools add extra user roles.
Questions? @RebeccaHaden Rebecca@HadenInteractive.com
Thank you for your attention ! www.hadeninteractive.com