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Unlocking Business Potential: WordPress Strategies for Success

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  1. wordpress When you mean business . • How and why Wordpress can be the perfect platform for businesses.

  2. About Us • Haden Interactive builds, optimizes, and manages WordPress websites for large and small organizations on four continents. www.HADENINTERACTIVE.com Haden Interactive Address: 1337 E. Ash, Fayetteville, AR Phone: 479.966.9761 Email: info@hadeninteractive.com 02

  3. Our Team Several of us are here at WordCamp. We’re happy to answer questions and we want to meet you. John Doe 06

  4. Service List • Web design • Web content • WordPress websites • SEO analysis and strategy • Website optimization • Blogging • Link building • Social media management • Email marketing • PPC • SEO/SEM includes a lot of different activities, including on-page optimization of content and code, strategy based on analytics, and off-page actions like link-building, guest posting, and integrating social media and advertising. Search Engine Optimization 04

  5. Why WordPress ? SEO advantages plus easy updates so people find you Large support community – easy to hire or find answers Lots of functionality at an economical price 05

  6. The Myth of WordPress You can build your ideal website all by yourself! :

  7. It’s Not True. 15

  8. WordPress is a Content Management System 15

  9. How to Get the Website You Want If you can’t do it all yourself, how can you make sure you get the website you want? 2 techniques and a secret weapon

  10. Method 1: Hire Someone Whose Work You Like Hire someone whose work you like and let them do their job. 11

  11. Custom WordPress Sites Can Be as Varied as Any Sites

  12. Method 2: Buy a Theme (and hire a designer)

  13. This Is WordPress Out of the Box

  14. Think of a Theme as a Wireframe • Don’t get distracted by • Colors • Pictures • Topics • Look at the boxes.

  15. Use Notable 09

  16. The Secret Weapon: Pods

  17. Pods in the Admin Area

  18. Your Business Website: Front • Homepage that says who you are and what you do • Products and/or services pages • About Us and Contact • Authority pages • Blog

  19. A Word about Blogs • Not an obvious candidate for a blog! • Results in their first year: • 21.12% increase in traffic overall • 72.17% increase in organic search traffic • 23.62% increase in unique visits to the Contact Us page • 40% increase in sales

  20. Your Business Website: Back Your WordPress site can probably do more for your business than you realize. • Editorial calendar (EditFlow) • Events (Events Manager) • Project management (WP Project Management) • Invoicing (WP Invoice) • CRM (WP CRM) • Web analytics (Google Analytics for WordPress) • Finances (WP Finance) • Downloads (Easy Digital Downloads) • Staff information (Simple Staff List) 08

  21. WP Project Manager • Projects • Milestones, To-do lists, message streams • Like Basecamp, but in your dashboard

  22. Easy Digital Downloads, by Pippin Williamson • Easy upload of all media types • Simple forms to fill in • Sales buttons if you’re selling • Can also be patient forms, employee handbooks, credit terms for vendors, etc.

  23. Edit Flow • Editorial calendar • Assignments for reporters, writers, editors, bloggers, photographers

  24. How Safe Is It to Run Your Business from Your Dashboard? User roles control access. Many tools add extra user roles.

  25. Questions? @RebeccaHaden Rebecca@HadenInteractive.com

  26. Thank you for your attention ! www.hadeninteractive.com

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