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Cycling Communication Department 2010 Update: Maximizing Media & Marketing Strategies

The USA Cycling Communication Department's 2010 update highlights media outreach, marketing initiatives, and utilization of new media platforms. Discover how they engage with members, clubs, and the cycling community to drive interest and participation. Learn about their strategies to build local media lists, share resources, and enhance social media presence.

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Cycling Communication Department 2010 Update: Maximizing Media & Marketing Strategies

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  1. USA Cycling Communication Department Andrea Smith Communication Director Media Relations Jesse Hammond New Media Manager Internal/Social Media Keri Kahn Communication Manager Content Coordination

  2. Communications Dept.2010 Update • Media Outreach • Avg. 7-9 articles/releases posted/distributed weekly • Media Training & Media Day with NDP athletes • Targeted local media outreach - national championships • established benchmark of 2.8 million in unpaid publicity value annually

  3. Communications Dept.2010 Update • Marketing • Build video footage library : MTB Nats, BMX SX World Cup, Road World Champs • Paid advertising and trade agreements with Universal Sports, Versus, Hi-Torque Media, Cyclingnews, Citizen Pictures…. • Development of new video spots

  4. Communications Dept.2010 Update • New Media* • Website content updates • Social media: Facebook: 13,000+; Twitter 10,000 • Use of new, multi-media platforms: video web integration, Tweetchats, live event web streaming (MTB, Elite Track), hashtags • Internal Communication • Distribution of all internal e-mail communication • National Championships • Members • Clubs & Team • Promoters, Coaches, Mechanics….

  5. How LAs can help: • Communicate: Who Cares? • GET TO KNOW – constituents & us! • Media spokesperson • Web: Updated content, Essential info, link! • Collaborate: Share stories, ideas &info • Feature ideas, human interest • Issues • Participate: in social media • Community • Direct message & feedback • Instant information distribution

  6. What’s in it for you? • Exposure • Drive interest and participation • Educate public • Share Resources: • Build local media lists • Video • Share our know-how • Social media, media relations, web, video…. • Contacts

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