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CS 410 The MatchMaker Project

CS 410 The MatchMaker Project. SBIR Approval Presentation 08Dec03 Presented by Craig Gilkey, Nick Hundstad, & Michael Urban http:www.cs.odu.edu/~mpereras/CS410web.html. The Single’s Dilemma. Problem Statement.

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CS 410 The MatchMaker Project

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  1. CS 410The MatchMaker Project SBIR Approval Presentation 08Dec03 Presented by Craig Gilkey, Nick Hundstad, & Michael Urban http:www.cs.odu.edu/~mpereras/CS410web.html CS 410 (SBIR Approval)

  2. The Single’s Dilemma CS 410 (SBIR Approval)

  3. Problem Statement • Single people routinely attend social gatherings for the purpose of meeting others with similar interests. • This purpose is significantly hampered by a lack of basic compatibility based dating services at these social functions. CS 410 (SBIR Approval)

  4. Social Gatherings for Singles • Bars and Clubs • Cruises and Resorts • Group Oriented Social Activities • Ex. Masons, Christian Singles Groups, Jaycees CS 410 (SBIR Approval)

  5. Characteristics of the Problem • Need for • Rapid Communication • Compatibility Matching CS 410 (SBIR Approval)

  6. Rapid Communication • Single at a bar/social gathering: • On average, 3.3 hours trying to meet someone (MSNBC, 2003) • ‘Time constraints are the main reason for going into a dating service’ (Shipp, 2003) • 78% of online dating service customers: ‘speed of (internet dating) service was a primary consideration’ (Jupiter, 2003) CS 410 (SBIR Approval)

  7. Compatibility • Lack of Compatibility is a key factor in unsuccessful relationships (Dixon, 2003) • Long term relationships need compatibility (Warren, 2003) • ‘Most online dating services use compatibility to match’ (MSNBC, 2003) Monica Godfrey and Andrew Lehrer met online.  (Photo: CBS) CS 410 (SBIR Approval)

  8. Need for Compatibility: U.S. Census CS 410 (SBIR Approval)

  9. Singles on Cruise Ships • A ‘limited or nonexistent perspective as to who they are compatible with’ (Motter, Campbell, 2003) • 10 major cruise lines carried 7.6 million passengers on 3,575 different cruises in 2002 (Garrison, 2003) • Of these, 54% were single From Carnival Cruise Lines (2003) CS 410 (SBIR Approval)

  10. Match-up methods underway • Singles on Cruise Ships, 83% had used available ‘match-up’ methods set up by the ship (Campbell, 2003) • Cocktail Hour and Meet and Greet socials (Travelocity, 2003) • NO Compatibility match-up Pic of the Americana Lounge on The Carnival Sensation (Carnival, 2003) CS 410 (SBIR Approval)

  11. The Bottom Line • At social gatherings, singles need a compatibility based dating service that utilizes both portability and fast communication CS 410 (SBIR Approval)

  12. Our Societal Goal • The MatchMaker Project intends to create more compatible relationships between singles by incorporating portability and fast data transfer into a dating service. CS 410 (SBIR Approval)

  13. Our Product Goal • Design a handheld Bluetooth™ device capable of meeting the societal goals • Others with Similar interest via Rapid Communication and Portability • Cheaper than current solutions • Does not require Cell Phone Towers • Initial Market: Cruise Lines, NCL and Carnival • By January 2005 (before Spring Break) • Future Market: General Public • By August 2005 CS 410 (SBIR Approval)

  14. The MatchMaker will have the look and feel of a cell phone CS 410 (SBIR Approval)

  15. Range of Bluetooth CS 410 (SBIR Approval)

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  20. Compare Data CS 410 (SBIR Approval)

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  22. Compare Data CS 410 (SBIR Approval)

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  25. Prototype • Decide on how the database will look • Create computer end input Software / GUI • Decide on how Matchmakers will analyze the database / exchange information • Make software to run on a PC the way it would run on MatchMaker Device CS 410 (SBIR Approval)

  26. Proof of Concept– Phase 1 • Test 1 • Use computer GUI screens to create two test profiles • Set up two computers with Bluetooth devices run through simulated MatchMaker link and exchange of databases CS 410 (SBIR Approval)

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  28. Test 3 • Test functionality when 9 MatchMakers come in contact with each other at once CS 410 (SBIR Approval)

  29. Innovation • Although compatibility matching has already been implemented, the portability is a new solution to the real-time dating issue CS 410 (SBIR Approval)

  30. Management Plan • 4 Phases of Organization • Phase 0: Project Conception (77 days) • Phase 1: Feasibility/ Prototype (111 days) • Phase 2: Plan-Detailed Specifics (212 days) • Phase 3: Production Phase (127 days) • Program Duration: 527 days • [End of Production… August 2005] CS 410 (SBIR Approval)

  31. Funding Plan • Based on… • Staff Salaries • SBIR Funding • (Phases 1 & 2) • Through National Science Foundation • Required Resources • Time Until Phase Completion CS 410 (SBIR Approval)

  32. Phase 0 Project Staff CS 410 (SBIR Approval)

  33. Phase 0 Personnel • MatchMaker Research Team (MMR) • Project Manager • Overall Planning and Operations • R&D Manager • Prototype Development and Engineering Staff • Marketing Manager • Beta Test (Phase 2), Cruise Line Relations • Web Designer/Legal Consultant • Contractual Analysis and Web Site CS 410 (SBIR Approval)

  34. Length: 77 days/ ODU Fall (2003) Semester Phase 0 Deliverables Feasibility Milestones SBIR Approval for Phase 2 MatchMaker Web Page Phase 0 Tasks & Deliverables CS 410 (SBIR Approval)

  35. Phase 1 Project Staff CS 410 (SBIR Approval)

  36. Phase 1 Personnel • MatchMaker Future Development Team (MMFD) • CpE (Hardware Programming Engineer) • Prototype hardware programming • Software Testers (2) • College Students • Low-end Software Testing (Phase 1 & 2) • General Office Work CS 410 (SBIR Approval)

  37. Phase 1 Tasks & Deliverables • Length: 111 days/ ODU Spring (2004) Semester • Phase 1 Deliverables • Prototype Design • Independent Market Research • Initial Software Testing • SBIR Approval for Phase 2 CS 410 (SBIR Approval)

  38. Phase 1 Budget CS 410 (SBIR Approval)

  39. Phase 1 Budget Items SBIR Funding Request : $99,927.40 ($100,000) CS 410 (SBIR Approval)

  40. Phase 2 Project Staff CS 410 (SBIR Approval)

  41. Phase 2 Personnel • Expanded MMFD (Phase 2) • Mechanical Engineer • Physical Device Design, Shock Testing • Marketing/Cruise Consultant • Sales Contract, Marketing, Beta Test • Legal Consultant • FCC Compliance, Contracts CS 410 (SBIR Approval)

  42. Phase 2 Tasks & Deliverables • Length: 212 days/ ODU Summer (2004) Semester • Phase 2 Deliverables • Preliminary Sales Contracts • Cruise Line Questionnaire • Testing (HW/SW) • Shock • On-Site Testing CS 410 (SBIR Approval)

  43. Phase 2 Budget CS 410 (SBIR Approval)

  44. Phase 2 Budget Items SBIR Funding: $413,270.27 ($750,000) CS 410 (SBIR Approval)

  45. Phase 3 Project Staff CS 410 (SBIR Approval)

  46. Phase 3 Personnel • Extended MMFD (Phase 3) • Maintenance Technicians • Train other technicians that the Cruise Lines provide • Sanitation • Basic Repair • HW Outsource: EIMO CS 410 (SBIR Approval)

  47. Phase 3: Outsourcing Contract CS 410 (SBIR Approval)

  48. Why We Chose EIMO • Injection Molding Facilities • Rapid Prototyping Facilities (in U.S.) • State-of-art Robotics (Staubli TM) • Bluetooth Capable • Avoidance of Overseas Tariffs, Shipping • +$8.85 apiece, +~6 months deliver time • Cost per Unit (includes shipping and packaging costs): $13.25 • Final cost 1st 10,000 units:$132,500.00 CS 410 (SBIR Approval)

  49. Phase 3 Tasks & Deliverables • Length: 127 days • Phase 3 Deliverables • Sales Contracts Finalized • HW Outsource Produces Units • Maintenance Trainers Online • Product Release to General Public CS 410 (SBIR Approval)

  50. Phase 3 Budget CS 410 (SBIR Approval)

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