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CS 410 Group A The MatchMaker Project

CS 410 Group A The MatchMaker Project. Feasibility Presentation 20Oct03 Presented by Craig Gilkey http:www.cs.odu.edu/~cgilkey/cs410.html. Group A Organizational Chart. Our personnel and their contributions. CS 410 Group A. Problem Statement

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CS 410 Group A The MatchMaker Project

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  1. CS 410 Group A The MatchMaker Project Feasibility Presentation 20Oct03 Presented by Craig Gilkey http:www.cs.odu.edu/~cgilkey/cs410.html

  2. Group A Organizational Chart Our personnel and their contributions CS 410 Group A (Feasibility)

  3. CS 410 Group A • Problem Statement • There are no dating services that provide basic compatibility matching at cruises and resorts CS 410 Group A (Feasibility)

  4. Singles on Cruise Ships • A ‘limited or nonexistent perspective as to who they are compatible with’ (Motter, Campbell, 2003) • 10 major cruise lines carried 7.6 million passengers on 3,575 different cruises in 2002 (Garrison, 2003) • Of these, 54% were single CS 410 Group A (Feasibility)

  5. Match-up methods underway • Singles on Cruise Ships, 83% had used available ‘match-up’ methods set up by the ship (Campbell, 2003) • Cocktail Hour and Meet and Greet socials (Travelocity, 2003) • NO Compatibility match-up Pic of the Americana Lounge on The Carnival Sensation (Carnival, 2003) CS 410 Group A (Feasibility)

  6. Compatibility • Lack of Compatibility is a key factor in unsuccessful relationships (Dixon, 2003) • Long term relationships need compatibility (Warren, 2003) • ‘Most online dating services use compatibility to match’ (MSNBC, 2003) Monica Godfrey and Andrew Lehrer met online.  (Photo: CBS) CS 410 Group A (Feasibility)

  7. Fast Communication • Single at a bar/social gathering: • On average, 3.3 hours trying to meet someone (MSNBC, 2003) • ‘Time constraints are the main reason for going into a dating service’ (Shipp, 2003) • 78% of online dating service customers: ‘speed of (internet dating) service was a primary consideration’ (Jupiter, 2003) CS 410 Group A (Feasibility)

  8. The Bottom Line • Singles need a compatibility based dating service that utilizes both portability and fast communication CS 410 Group A (Feasibility)

  9. Our Goal • The MatchMaker Project intends to create more compatible relationships between singles at resorts and cruises by incorporating portability and fast data transfer into a dating service. CS 410 Group A (Feasibility)

  10. Our Solution • A handheld device that will provide compatibility matching through the exchange of information using Bluetooth™ technology CS 410 Group A (Feasibility)

  11. CS 410 Group A (Feasibility)

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  13. Compare Data CS 410 Group A (Feasibility)

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  15. Compare Data CS 410 Group A (Feasibility)

  16. CS 410 Group A (Feasibility)

  17. The Scope • What the device WILL do • Portable • Easy to use • Provide Free Service (no monthly fees) • Allow User Defined Profiles • Allow User Refined Search Parameters • Allow the exchange of Personal Information and pictures • Operate without use of a central database • Provide Optional Levels of Disclosure • Be Usable with a PC through USB or Stand Alone • Have a Transmitting Range of 10 meters CS 410 Group A (Feasibility)

  18. The Scope • What the device WON’T do • Keep a large database with lots of member information: where you are is who you see • Receive signals at distances over 100 meters • Provide Compatibility “Advising” • Prevent Misleading/ False Profile Information • Guarantee a Successful Relationship • Take pictures CS 410 Group A (Feasibility)

  19. Our Target Customer • 1) Cruise lines and Resorts • Carnival and NCL customers: • Typical Income $40,000/yr (RTG, 2003) • Typical (2002) Cruise Price $1038 (RTG, 2003) • Growing business: deep pockets = expenses covered • NCL is on track to make a $100 million profit or better this year, double what it did in 2002 (PBN, 2003) • (OR) Unit price Included as option when buying ticket CS 410 Group A (Feasibility)

  20. Our Target Customer • 2) The 58% of the 20-34 year old population in the United States that is single (U.S Census, 2000) • U.S. cellular phone users were willing to pay a 27% premium for Bluetooth connectivity in their handsets (Strategy Analytics, 2003) • 3) Eventually, Sony Ericsson and other Cell Phone manufacturers CS 410 Group A (Feasibility)

  21. Pros • No monthly fee • Easy to use • Mobile • Increases chances for relationships CS 410 Group A (Feasibility)

  22. Cons/Risks • Fear that it could be used as a prostitution tool (WiredNews, 2003) • Startup of the service may require financial backing • Cost of components • Stalkers • Lack of interest on the part of Cruise Line/Resort CS 410 Group A (Feasibility)

  23. Technical Issues • Does the Technology exist • Gadget will Require FCC Compliance • For Blue Tooth Technology (FCC, 2003) • Meet UL (Underwriter Laboratories) standards • Durability/shock testing • Hacking/security CS 410 Group A (Feasibility)

  24. Management Issues • Our group • Good Research • Two experienced travelers • One frequent Cruise customer (both NCL and Carnival) • Existing, but limited Engineering skills • 1 CpE Minor on staff • Lack of Manpower • Lack of real world computer work experience CS 410 Group A (Feasibility)

  25. Resource Issues • Staff Needed • Computer Engineer or Electrical Engineer • Mechanical Engineer • Project Manager • Time to complete • Biggest Risk: component/part prices CS 410 Group A (Feasibility)

  26. Competition Matrix CS 410 Group A (Feasibility)

  27. Current Solutions • 1) Require Cell phone towers • SMS Text and Pic messages • SMS.ac has relationships with over 400 operators/mobile networks worldwide (SMS, 2003) • Requires existing phones like Sprint Sanyo 6100 pic phone • Price: $200 (FCPG, 2003) CS 410 Group A (Feasibility)

  28. Current Solutions • 2)Use Bluetooth, but too costly • Sprint PCS Treo 660 • The cost without a contract is $599 USD (Handspring /Palm, 2003) Sprint Sanyo 6100 pic phone CS 410 Group A (Feasibility)

  29. Staff Budget Salaries based off monster.com, 2003 CS 410 Group A (Feasibility)

  30. Cost of Development RESEARCH AND DEVELOPMENT PRICES Time Cost (in USD) Research 1 month $6,000 Software Development 2 month $40,000 Product Development 2 months $20,000 Software FCC Licensing 1 week $1,000 Startup Costs (HW) $20,000 TESTING/ QUALITY ASSURANCE Unit/ Prototype Tests 1 month $10,000 QA/ Post Development 2 months $10,000 COMPONENT PRICES (includes Assembly) Total Price per Unit$120 INITIAL (TOTAL) DEVELOPMENT COSTS $107,120 CS 410 Group A (Feasibility)

  31. Timeline CS 410 Group A (Feasibility)

  32. Projected Profit Analysis • Sale Price: 1 Unit $150 • Manufacturing Cost/ Unit $120 • Number of Units to overcome Initial Development Costs: 3570 Units ($ 107,120) • Profit from 1st 100,000 units $2,892,880 • Number of Lovegety’s Sold (1st 3 months):350,000 units (Wired, 2003) CS 410 Group A (Feasibility)

  33. Conclusion • The MatchMaker Product is Feasible • Technology is available • Can be completed in ~6 months time • Budget is viable • Financial Backing: no problem • Existing solutions are • Too expensive • Don’t meet the needs of the problem • Market is ripe for the picking CS 410 Group A (Feasibility)

  34. Any Questions? • Thank you for your time! CS 410 Group A (Feasibility)

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