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Trends in Mobile Shopping and Banking between the East and West

Trends in Mobile Shopping and Banking between the East and West . Eric Palmer SA – 4490 Amoroso. Research Topic:. R esearch on the use of mobile phones for shopping and banking

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Trends in Mobile Shopping and Banking between the East and West

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  1. Trends in Mobile Shopping and Banking between the East and West Eric Palmer SA – 4490 Amoroso

  2. Research Topic: • Research on the use of mobile phones for shopping and banking • Compare how Americans and Japanese use mobile phones to personal experience and data obtained from trip to Japan and empirical research articles • Determine how far behind the U.S. is in mobile banking and shopping • Determine the reasons behind successful mobile banking and shopping

  3. Research Model • Model • Global Mobile Telephone Development • Development of Mobile Internet in Japan • Emergence of Internet Shopping • Acceptance of Advertising • Mature Consumer Innovation Resistance • Purchase Intention

  4. Conclusions • United State and Japan have a higher use of mobile technology due to the higher wages • Global Mobile Phone development found that Mobile phones have a positive correlation to income, revenue from mobile phones, mobile network coverage and digitalization of mobile phones • United States are less acceptive to advertising then Japanese • Both United States and Japan need find better ways to market to mature consumers

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