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Connectivity as a Key Driver of Happiness in Vehicle Selection and Consumer Experience

In this insightful address, Mike VanNieuwkuyk, Executive Director at J.D. Power & Associates, highlights the growing importance of advanced vehicle technologies in shaping consumer choices. Emerging technologies, particularly connectivity, play a pivotal role in how consumers select their vehicle make and model. The presentation emphasizes the evolving expectations of consumers, particularly the future generation of drivers who prioritize personalization, usability, and instant satisfaction in their vehicular experiences. This engagement will explore how connectivity enhances vehicle consumer satisfaction and overall happiness.

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Connectivity as a Key Driver of Happiness in Vehicle Selection and Consumer Experience

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Presentation Transcript

  1. Using Connectivity to Find Happiness Mike VanNieuwkuyk Executive Director, Global Automotive J.D. Power & Associates • Wards Interior Conference • May 22, 2013

  2. Importance of New Vehicle Technology

  3. Advanced Technology Playing Larger Role in Vehicle Selection Most Important Factor in Choosing Your Make/Model Automotive Emerging Technology Purchase factors with a 3 percentage point or more increase from 2008 to 2012 Source: J.D. Power & Associates Initial Quality Study (IQS) (2008-2012)

  4. Market Trends

  5. U.S. Light Vehicle Sales: Steady and Healthy Total Sales In Millions Retail Sales In Millions Sources: J.D. Power & Associates and LMC Automotive, February 2013

  6. U.S. Model Activity: More Choices, Improved Choices Models Increase in New and Refreshed Products New minus Drops (3) (20) (1) (11) 9 14 14 Redesign 19 24 21 22 36 46 47 Facelift 41 33 26 43 43 40 38 Sources: J.D. Power & Associates and LMC Automotive, February 2013

  7. Quality Equality Quality gap between best and worst brands Quality as a Differentiator Quality as a Given Source: J.D. Power & Associates 1987 through 2012 U.S. Initial Quality Study (IQS)

  8. Redefinition of Quality Traditional Quality Consumer Quality Design Quality Consumer Behavior

  9. Quality Improvement: 2007 vs. 2012 Increased Complexity (Soft “Inadequacies”) …Usability has taken on greater importance Source: J.D. Power & Associates 2007 through 2012 U.S. Initial Quality Study (IQS) unless noted otherwise

  10. 16:23 per Week Time in Vehicle Average Daily Time In Vehicle Expanding needs • Increased flexibility (personalization, customization) • Increased functionality (value, usability) Weekday Weekend 2 hours 4 minutes* 2 hours 27 minutes* *Source: 2011 Arbitron Inc./Edison Research/Scarborough Research

  11. Future Generation of Drivers • Individualistic and self-directed • Adept at social networking but are not personally social • Function well in a virtual environment • Have a global perspective • Environmentally aware • Well educated • Technically savvy • Lifelong use of communication and media devices • Self identified experts at multi-tasking • Expect instant action and satisfaction Ability to do what they want, when they want, where they want… SAFELY

  12. Items Brought into VehicleEveryday/Few Times a Week – Minimum 50% 95% of consumers regularly bring a mobile phone into the vehicle Source: J.D. Power & Associates 2009 Vehicle Interior Needs Study (VINS)

  13. Connectivity Interests

  14. Emerging Technology Interests ^ Device/Application link interest is asked only of smartphone owners Source: J.D. Power & Associates 2013 Emerging Technologies Study

  15. Emerging Technology Interests: Connectivity ^ Device/Application link interest is asked only of smartphone owners Source: J.D. Power & Associates 2013 Emerging Technologies Study

  16. Emerging Technology Interests: Device/Application Link^ Types of Connectivity Owners Would Like to Integrate Traditional In-Vehicle Information and Services Social/Personal Connections News and Entertainment Resources Professional and Personal Organization Personal Information Resources ^ Device/Application link interest is asked only of smartphone owners Source: J.D. Power & Associates 2013 Emerging Technologies Study

  17. Emerging Technology Interests: Usability ^ Device/Application link interest is asked only of smartphone owners Source: J.D. Power & Associates 2013 Emerging Technologies Study

  18. Add in the Complexity of Connected Services

  19. Emerging Technology Interests: Ultimate Enabler – Autonomous Driving ^ Device/Application link interest is asked only of smartphone owners Source: J.D. Power & Associates 2013 Emerging Technologies Study

  20. Emerging Technology Interests: Ultimate Enabler – Autonomous Driving 2012 2013 Source: J.D. Power & Associates 2013 Emerging Technologies Study

  21. Thank You Mike VanNieuwkuyk Executive Director, Global Automotive J.D. Power & Associates mike.vannieuwkuyk@jdpa.com

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