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DEVELOPMENT AND FOUNDATION OF THE INTERNATIONAL MARKETING PLAN OF COMPANY

DEVELOPMENT AND FOUNDATION OF THE INTERNATIONAL MARKETING PLAN OF COMPANY. Zemliana Alina MEK-09-1 Master’s degree programme Scientific supervisor A.  Zadoya , PhD in Economics, Full Professor Language consultant G.  Miasoid , PhD in Pedagogy, Associate Professor.

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DEVELOPMENT AND FOUNDATION OF THE INTERNATIONAL MARKETING PLAN OF COMPANY

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  1. DEVELOPMENT AND FOUNDATION OF THE INTERNATIONAL MARKETING PLAN OF COMPANY ZemlianaAlina MEK-09-1 Master’s degree programme Scientific supervisor A. Zadoya, PhD in Economics, Full Professor Language consultant G. Miasoid, PhD in Pedagogy, Associate Professor

  2. STRUCTURE • Development of the company international marketing plan. • Analysis of company’s marketing activity. • Suggestions to improve the international marketing plan. • Efficiency of the offered measures.

  3. Object of research – LLC «Chinese Trade House». • Purpose of research – analysis and development of improved international marketing planning of the company.

  4. Development of the international marketing plan Situational market analysis Marketing opportunities Objectives Target market Positioning Marketing-mix Marketing strategy Monitoring

  5. Analysis of the company’s marketing activity • Policy of diversification. • Implementation of advertising campaign. • Saturated market activity. • Functional type of organizational structure.

  6. Analysis of the company’s marketing activity • Not established system of communication. • Lack of employee motivation. • Unclear future performance goals and strategy. • Need to determine the positioning of the company and its services. • Underdeveloped marketing mix. • Erroneous distribution costs for promotional activities.

  7. Deals about improvement of the international marketing plan • Adjustment of purposes and international marketing strategies. • Change in positioning the company and its services. • Implementation of the marketing mix 7Р. • Improvement of marketing planning.

  8. Costs on the international marketing activity

  9. Efficiency of proposed measures

  10. Thank you for your attention!

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