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Discover the art of blogging with expert insights from Susan Lower. Learn the essentials of creating a personal diary, political platform, or professional website using Blogger or WordPress. Delve into customization options like layouts and widgets while avoiding common pitfalls such as dark backgrounds and cluttered designs. Get tips on crafting engaging content, staying on schedule, and effectively attracting readers. This comprehensive guide offers practical advice for both beginners and seasoned bloggers looking to enhance their online presence!
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Get Your Blog On With Susan Lower
What is a blog? A daily pulpit Personal diary Political Soapbox Website
Blogger vs. Word Press Blogger Word Press Professional looking website with your own domain Custom options – layouts and plug-ins Support staff Choice of 30 widgets • Simple and easy to create • Template designer for layouts • Gadgets, gadgets, and more gadgets • Amazon.com and Google ads
Creating Your Blog • Beware of dark backgrounds • Avoid small and odd color fonts • White space – too much? Too little? • Length of Paragraphs • Music? – DON’T! • Comments • Follow widget – MUST HAVE! L A Y O U T
Blog Banner Graphic Phrase Eye Catcher
Blog Audience • Be Yourself • Avoid Rants • Keep your eyes on topic • Don’t force your content on your reader • Give them what they want!
BLOG CONTENT • Stick to a schedule • Make it meaningful • Word Count per Post (avg 300 words) • Give credit where credit is due • Hit your target • When all else fails, create a list.
Blog Post Ideas • Make lists • Publicize a good cause • Put a spin on a current event • Highlight the strange and bizarre • How to’s and tutorials • Updates
Post Headlines • Say it Simple • State the benefit • Make an Announcement • How to____________ • Ask a question • Make a command • Testimonial
Headlines • Now You Can Quit Your Day Job and Make More Money • What Everybody Ought to Know About Writing Blog Posts • Who Else Wants to Get Published? • The Secret of Writing Poetry • Little Known Ways to Get an Agent
Formatting Your Blog Post • Answer the 5 w’s • Back up the 5 w’s with information • Throw in a quote or something of relevance.
Bring On the Readers • Follow Blogs like there is no tomorrow! • Leave comments • What’s your name? • Be Yourself! • Keywords • Search Engines • Make Friends!
Resources • Copyblogger.com • Tentblogger.com • Problogger.com • Bloggingbistro.com • Blogging for Bliss: Crafting Your Own Online Journal by Tara Frey • Create Your Own Blog: 6 Easy Projects to Start Blogging Like A Pro by Tris Hussey