2. SME Awards 2010 Methodology

3. Award Highlights • 22 categories of awards, recognizing: • Industry achievement - 14 awards • Business functions - 3 awards • Support partners - 5 awards • Nominations received from 3400+ SME’s from UAE • Award recognizing the "women entrepreneur" and "best new business"  • Only one award from each category

4. Category - Industry Achievement Awards

5. Category – Business Functions • Effective financial implementation  • Incredibly innovative approach • Best technology implementation

6. Category – SME Support Partners • Consultants • Transportation and logistics • ICT support and services • Banking and Finance • Insurance

7. Nomination Criteria • All SME's with valid trade license of UAE • Employee strength not exceeding 500 * • Annual revenue not exceeding AED 100 million* • Self nominations • Nominations for more than one category of award permitted * Excludes for SME support partner category awards

8. Criteria for Initial Screening • Annual turnover • Employee strength • Year of establishment • Completeness of the nomination application

9. Criteria for final Selection • Management Strength - 20 points  • Management philosophy and Visionary leadership • Ownership pattern* • Role model to other women (applicable for admirable women entrepreneur award) • Representation to women in employment • Shining example of perseverance  • Products and markets - 15 points • Number of countries to which exported • Categories of products targeting the market segment • Any intellectual property in company’s name *Applicable only for “Emirati entrepreneur” and “Admirable Women entrepreneur award”

10. Criteria for final selection • Operations - 20 points • HR policies and training • Use of automation in operations • Quality systems and processes • IT system and processes • Adoption of green technology • Website/Social Media promotion • Financial performance - 20 points • Net Profit Percentage • Revenue Growth Percentage • Net Working Capital (Current Assets - Current Liabilities) • Return on Equity (Net Profit / Capital Employed)

11. Criteria for final selection • Contribution to the national/regional development. - 10 points • Made in UAE • Employment to nationals • Number of branches in UAE and GCC countries • Corporate Social Responsibility (CSR) Initiatives • Customer Focus - 15 points • Use of metrics • Customer related practices/ Customer relation officer

12. Ranking Methodology • Panel of five Judges from different industry segments involved in selection process • Uniform scoring mechanism used to reduce induced variability • Cumulative highest scorer declared winner in each award category • In case of tie, the maximum score in a particular criteria in the following order was considered • Contribution to national and regional development • Management strength • Customer focus • Financial performance • Operations • Products and markets

13. Role of Morison Menon • Devised the scoring and weightage for each criteria • Compiled the scores provided by the independent judges to arrive at the winners • Short listing and evaluation of nominees based on review documents and questionnaire provided by the nominees