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Marketing Resources

Ruth G. Samuels Business Librarian. Marketing Resources. Marketing General. Market Insight

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Marketing Resources

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  1. Ruth G. Samuels Business Librarian Marketing Resources

  2. Marketing General • Market Insight Includes Standard & Poor's Stock Reports, Corporate Action information, Real Time pricing data, Business Descriptions, Private Company data, COMPUSTAT Financials for both U.S. and Global companies. Includes links between industry peers for fast comparisons, and links to country-level economic data. Users can screen for companies that meet key financial and market criteria. • Mergent Web Reports An online database that allows you to access a vast archive of corporate and industry related documents. Web Reports contains more then 180,000 documents covering over 100 countries and industries using an easy to navigate and reliable system. • IBISWorld The IBISWorld US Industry Reports provide immediate access to vital information on every industry in the US Economy publishing the largest collection of Industry Market Research Reports in the US with over 700 reports. • Snapshot Series 4,600 reports designed to provide an instant overview of a market. The data is supplied in both graphical and tabular format for ease of interpretation and analysis.

  3. Marketing Strategy Global marketing strategy: • The American Marketing Association's Resource Library includes global marketing as a subject. Global Market reports on consumer goods • Mintel Reports - Reports across multiple international markets. Strong in consumer goods, and food & beverage industries in American and European countries. • TablebaseHelpful for locating product/brand market share, rankings, and budget/expenditures. Financial and economic information on emerging market countries and companies • ISI Emerging Markets features detailed information on companies, economic data, and industry reports.

  4. Company Information

  5. IndustryInformation • IBISWorld • Mintel Reports • S&P Market Insight • Business and Industry

  6. Company Filings & Financials • Bloomberg - Mason Hall Room 005 Computer Lab • LexisNexis Academic • Proquest Historical Annual Reports • Thomson

  7. Statistical Information • LexisNexis Statistical Tables • TableBaseIndexes statistical data in business and trade publications.

  8. Associations • American Marketing Association Publication information, job listings, and a reference center for marketing information. • Direct Marketing AssociationA global trade association of business and nonprofit organizations.

  9. Research Assistance Web site Library Services for FCOB Links to business resources Links to tutorials Research Consultation: Can be scheduled with the business librarian for career research or for a business research project. • Email • gallegos-samuels_1@fisher.osu.edu • Phone • 614 688 8778

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