1 / 21

Reaching the Forest Owners of the Future

This presentation explores effective strategies for reaching and educating forest owners, focusing on key messages, strategic planning, new models, utilizing technology, and professional development.

maylin
Télécharger la présentation

Reaching the Forest Owners of the Future

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Reaching the Forest Owners of the Future Bill Hubbard Southern Regional Extension Forester CES – Southern Region Charleston, SC October, 2006

  2. "You can always count on Americans to do the right thing after they have exhausted all the other possibilities." ....... Winston Churchill

  3. National Woodland Owners Survey “New Generation of Private Landowner Study” (Mater Engineering) – Pinchot Institute New Forest Owners Studies (Va Tech) Landowner Surveys Listen to the landowners….Listen to the professionals who study the landowners.

  4. 2. Strategic Planning at the County/Regional/State/National Level Audiences Should we segment? If so…how? (for e.g. absentee investors, professionals, preservationists, young families, forest planners, farmers) Messages – what are our messages? Timber management? Wildlife? Recreation? Forest Health? Stewardship? Intergenerational Transfer? Strategic Materials Development, Marketing & Distribution An example: “The Hoge Plan” Forest*A*Syst (Level I) Managing the Family Forest in the South (Level II) Woodlands Management Course (Level III) Private Forest Management Textbook (Level IV) Master Tree Farmer/Master Wildlifer Shortcourses (Level V)

  5. The New “3-R’s • Rigor • Prepare the best educational materials and experiences we can as a collective group (Universities, Extension, USDA FS, NGO’s, state forestry, etc). • Relevance • Make sure the materials relate to their lives and goals. • Relationships • Make sure we as a profession are there to assist them.

  6. 3. Change the way we do business! • Several thousand state forestry agency professionals • Several hundred Extension forestry professionals • County Extension agents have too many responsibilities to be the forestry educators • New model for reaching, educating and motivating landowners • State Extension work with state and county forestry agents to deliver messages • Sustain the efforts! Don’t conduct a workshop or two and declare victory! • Keep working with new partners! • Quality Deer Management Association • Land Conservation and NGO communities

  7. New Models (B. Hull, 2005) • Community Based Forestry • “True” Multiple Use • Estate Planning & Intergenerational Transfer • Un-even Aged Silviculture • Combat New Threats • Understand and work with “the theory of rational ignorance”

  8. 4. Realizing Extension’s potential • Current federal Extension dollars are limited ($4 million appropriated vs.$30 million authorized) • We need the support of the USDA Forest Service and the NASF to grow this program so we can be more effective delivering forestry/natural resource messages.

  9. 5. Continue to blend new technologies with old • One-on-One • Workshops • Printed materials • Media • Satellite • Internet • The use of “Adaptive Management” – use new technologies to learn from each other.

  10. 6. Use forest owners as leaders, mentors, “diffusors” of our information! • Coached planning • Coverts • Forest Landowner Associations • “Masters” programs (Master Gardener concept applied to Forestry) • Leadership training

  11. 7. Professional development for field staff • …………

  12. “We’ve been practicing random acts of education”. Jim Johnson, Virginia Tech Extension, 2006.

  13. Southern Regional Technology Transfer Assessment

  14. If you see a fork in the road….take it. Yogi Berra

More Related