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Zapa NFC Loyalty & Pre-Pay Platform: Single Card, Multi-Merchant Retail Service

Learn about Zapa's NFC platform for loyalty and pre-pay services, enabling a seamless retail experience for customers. Explore their track record and the future of NFC technology.

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Zapa NFC Loyalty & Pre-Pay Platform: Single Card, Multi-Merchant Retail Service

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  1. Mobey Forum Amsterdam Feb 10th/11th 2010 Donal Mc Guinness, Business Development Director donal.mcguinness@zapatechnology.com Tel: +353 1 2134700

  2. Loyalty and Pre-Pay NFC Platform Overview of Single Card, Multi-Merchant Retail Service Who is Zapa? Where does Zapa see NFC now? The Zapa Technology Platforms Vertical Retail Loyalty (A National Coffee Chain) Community Loyalty & Payment (2 towns)

  3. New Company: Established Track record • Founded 2008 • Pioneered Electronic –Top-up • Over 500,000 locations in 21 Countries • €30 million processed daily • 650 million transactions per annum • Mobile Payments • Pioneered Mobile payment solutions now operating 23 Cities Worldwide from Sydney to LA • Toll-Road Payments & Transport • Created fully integrated multi-payment barrier free flow tolling solution • (toll tag, web, sms, retail & IVR) • Adopted bySanef for international projects

  4. Near Field Communication (NFC):No need to convince I am sure It will turn the Payments World upside down.. INEVITABLY / EVENTUALLY The Mobile Phone will be the “Transaction Device” of the future Tap n’Go consumer proposition....Compelling Most scaled device in the world....the Mobile phone Most Scaled distribution system in the world....The Mobile Network Most coveted industry in the World...Payments... Over 2 billion handsets across 157 countries....one standard....NFC

  5. NFC Timelines & Need For Transition Strategy • Nokia delayed again…Samsung stepping up…. Need more activity here • Chicken & Egg.. Mobile Ops need to stock handsets • BUT • Larger Eco system required before investment is made. • Need for “smartphones” and cool factor to happen. Need Apple & RIM to make a move. • Cant expect users to “trade down” in order to get NFC. • Some Mobile Ops hope to have handsets on shelf similar to “HD Ready” TV during late 2010 • Will it happen?

  6. The Zapa Tag Transition • Standard MiFARE Classic 1K Device with Zapa ID Stored as Track 2 Data • Track Data is 3DES encrypted using a unique key per Tag • Recommended to be mounted on the Mobile-Phone to guarantee convenient use and association • Internal and External Versions Available (biggest learning with this) • One Tag for All Merchants and All Zapa Branded Loyalty and Pre-Pay services • 8 Digit Customer Account Number printed on each to allow Web Site registration for balances, offers and tag protection

  7. Push or Pull • It the sticker NFC? Not for the purist, but it allows progress. • Not Pilots… Phased roll outs.. • What was the difference to the growth of the Internet & the original Mobile Internet? • One grew by consumer pull and demand… the other was vendor pushed • Lets get some consumer pull to help the chicken lay the eggs .

  8. ZAPA Technology Snapshot What is different? Best of breed platform ViVoTechContactlessh/w & ViVoplatform integrated with Postilion Payment switch. ViVotech Global leader in Contactless Payments World, 75% market share, certified by all the Global payments schemes and Leading processors Postilion; The World’s most deployed payments switch, 300 users, 50 countries, Billions of transactions Zapa has integrated these two leading platform and created a Class 1 switch Additional business intelligence software has been added to create custom reports for merchants and other partners.

  9. Easy integration for Retail EPOS • Vivotech Contactless reader • Compliant with NFC Forum & EMV Certified • RFID Antenna Hot-Spot, Multi-Line Display, LEDs and Audio Tones • USB or RS232 Connection • ISO 8583 Message Card Payment Interface to Zapa Platform • .Net/VB Library Available for Rapid Integration on Windows ePOS Systems • Web Service (WSDL) Interface for all point of sales (any hardware and OS) • DLL allows automatic failover and reversals, plus the POS can also issue reversals • Stand-Alone Payment Terminal Option also available

  10. Loyalty and Pre-Pay Platform • Retail Installation POS Software • POS sends Cart contents toZapa’sVivoPlatform. Response contains all Free and Discounted Products, new Points Balances, Coupon details, etc • POS &Till Operator require no Specific Knowledge of Active Rules • All Rules Configured in the ViVotech Admin Web Site • Rule can be based on Merchant, Store, Terminal, Time, Date, Spend, Purchases, Number/Frequency of Visits, etc • Recommend Use of Standard Zapa Pop-Ups for Operator and Customer Information but for high speed services it can be auto-redeem.

  11. The Mobile as a Payment and Interactive Marketing Platform From Back Pocket to Front Pocket From Paper to Virtual Loyalty & Coupons From Paper to Virtual Tickets From Mass to Personalized

  12. Coffee Company Case Study

  13. The 7 Objectives of loyalty

  14. 48 Owned Coffee shops 72 In-Store Coffee Units • POS equipped to accept contactless Loyalty • Customers given “Zapa Tags” to access programme • Legacy paper based system • Worked, but no traceability, • no controls, • no flexibility • & no customer information

  15. Progress so far Progress to date Over 65,000 tags issued to customers of this coffee chain sincelaunch in August ‘09 Approx 300,000 NFC transactions Merchant training critical Consumer learning curve Tags stuck to several different places

  16. The Zapa App Overcome the lack of “wallet” Zapa Application available for all handset types Application forces registration Merchants can “push” ads and offers to customers Non intrusive

  17. Growing

  18. Ranking by store Suburban high street Railway Station Largest Store `University The Learning: Regulars not randomers

  19. Community Loyalty

  20. Zapa Community Schemes • What can we learn from enabling an entire town? • 127 Shops + 59 Restaurants, Bars & Cafés + 9 Salons + 5 Supermarkets + 4 Hotels • What demographic will use loyalty products? • Are there technology & acceptance hurdles to overcome? • How will community based eMoney initiative work?

  21. Loyalty usage by Sector

  22. Loyalty usage by Sector 65% between 26 and 45

  23. Conclusion • Scale Opportunities for retail NFC today • Ecosystem can exist for meaningful scaled “NFC” implementations in 2010 • Opportunity to learn in a more practical scaled environment than most NFC deployments worldwide • Lets GET TAPPING

  24. Zapa Technology Thank You

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