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eCommerce Platforms & Budget

eCommerce Platforms & Budget

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eCommerce Platforms & Budget

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  1. eCommercePlatforms & Budget eCommerce Ann Arbor Meetup February 11, 2013 Hosted by Human Element, Inc.

  2. Who We Are • Software and Technology Developers • Specialize in eCommerce - Specifically Magento • Nerds

  3. Step 1:Evaluating Your Own eCommerce Needs Number of SKUs Many? Just a Few?

  4. Step 1:Evaluating Your Own eCommerce Needs Number of SKUs Number of Stores

  5. Do You Need More than One Store? • Does your branding support one store or do you need to represent multiple brands on multiple stores? • Will all your SKUs display on the same URL? • Do you want the option to expand to more than one store in the future?

  6. Evaluating Your Own eCommerce Needs Number of SKUs Number of Stores Product Types

  7. What Kind of Products Do You Have? • Physical Products • Simple • Configurable • Bundled/Grouped • Downloadable Products • Products that Require Some Kind of Custom Configuration

  8. Evaluating Your Own eCommerce Needs Number of SKUs Number of Stores Product Types Store Customization

  9. Do You Need Custom Features? • Can an out-of-the-box solution work for your store or do you need additional functionality? • Plugins or extensions can add functionality – Not all platforms have them. • Can be technically difficult to troubleshoot/implement • Design: Do you want a custom design for your brand, or can you apply your logo to an existing template?

  10. Evaluating Your Own eCommerce Needs Number of SKUs Number of Stores Product Type Store Customization Hosting

  11. How Will You Host Your Store? • Hosted Solution Benefits • Quick Build • Get Your Store Going • Get Your Own Hosting

  12. Evaluating Your Own eCommerce Needs Existing Webstore Number of SKUs Number of Stores Product Type Customization Hosting

  13. Do You Have an Existing Online Store? • Do you need a new webstore or can you add features to an existing store? • Replatform… Change to a new store? • How easy would it be to transition your current store or add functionality?

  14. Evaluating Your Own eCommerce Needs Existing Webstore Number of SKUs Number of Stores Integration with Other Systems Product Type Customization Hosting

  15. Integration • Accounting Software? • ERP Systems?

  16. Evaluating Your Own eCommerce Needs Existing Webstore Number of SKUs Number of Stores Integration with Other Systems Product Type Technical Abilities Customization Hosting

  17. What Are Your Technical Abilities? • How would you rate your own technical abilities? • Do you have a technical resource? • Will you need a technical resource to manage your store?

  18. Evaluating Your Own eCommerce Needs Existing Webstore Number of SKUs Number of Stores Integration with Other Systems Product Type Technical Abilities Customization Budget Hosting

  19. Platforms • Paypal • Wordpress Plugins • Magento Go • BigCommerce • Shopify • Magento Community • Magento Enterprise • Volusion

  20. Paypal & HTML • Number of SKUS: Not conducive to lots of SKUs • Number of Stores Possible: Can put buttons on multiple websites of any type. • Product Types: Simple, Configurable, Downloadable • Customization: Button can be customized. • Hosting: Current site hosting. • Existing Website: Generally added to an existing website.

  21. Paypal & HTML Budget Paypal fees per transaction. Technical Ability Required Little… As long as you know some HTML. When to Get Help Paypal troubles. Support? Paypal support services for your Paypal account.

  22. Paypal & HTML Zoup.com

  23. Wordpress PluginsCashie Commerce Shopping Cart • Number of SKUS: Not conducive to a large number of SKUs, but potentially unlimited. • Number of Stores Possible: One with Wordpress frontend • Product Types: Simple, Configurable • Customization: Some colors can be changed. • Hosting: Wordpress must be installed somewhere. • Existing Website: Generally added to an existing Wordpress instance or Facebook page.

  24. Wordpress PluginsCashie Commerce Shopping Cart Budget $5-$35 per month plus 2.5% of transactions. Also need hosting for Wordpress. Technical Ability Required A Little More … When to Get Help Customization or difficulty with set-up. Support? Developer support ticketing system.

  25. Wordpress PluginsCashie Commerce Shopping Cart Community-Records.com

  26. Magento Go • Number of SKUS: Up to 10,000 depending on plan • Number of Stores Possible: One per plan • Product Types: Simple, Configurable, Downloads • Customization: Use existing themes but can customize • Hosting: Hosted solution. Can get own SSL Cert.

  27. Magento Go Budget $15 - $125 per month depending on # of SKUs Technical Ability Required Little for basic set up When to Get Help Custom design. Product Imports. Support? Online support from Magento

  28. Magento Go Example SmartGirlsWhoSurf.com

  29. BigCommerce • Number of SKUS: Unlimited depending on plan. • Number of Stores Possible: One per plan • Product Types: Simple, Configurable, No downloads • Customization: Use existing themes but can customize • Hosting: Hosted solution.

  30. BigCommerce Budget $25 per month gets you up 100 SKUs. Up to $300 per month depending on # of SKUS and chosen plan. Technical Ability Required Little – very user friendly with apps to extend functionality When to Get Help Custom design. Customization of features. Support? Online support from BigCommerce and developer network.

  31. BigCommerce Example HolyFunk.com.au

  32. Shopify • Number of SKUS: Unlimited depending on plan. • Number of Stores Possible: One • Product Types: Physical products and digital. Not ideal for more complex product types. • Customization: Theme store and app store can help you customize. • Hosting: Hosted solution.

  33. Shopify Budget Different plans from 30$ per month/2% transaction fee to $180 per month (0% transaction fee) Technical Ability Required Little. Appears very user-friendly. When to Get Help Custom design and features. Support? Comprehensive. Support people, documentation, forums.

  34. Shopify Example Store.Lollapalooza.com

  35. Magento Community • Number of SKUS: Unlimited • Number of Stores Possible: Multiple • Product Types: Simple, Configurable, Grouped, Downloads • Customization: Existing themes. More difficult to customize • Hosting: Non-Hosted solution. Will need hosting. • Existing Website: Could be in Addition to existing website, or could take the place of the existing website.

  36. Magento Community Budget Free Open Source Software, but will need hosting package. Technical Ability Required Moderate to Very. When to Get Help Custom templates, installing extensions, large product imports, integration with other services Support? Community forums of other users and developers, Magento partners for additional support.

  37. Magento Community Example Brandmotion.com

  38. Magento Enterprise • Number of SKUS: Unlimited • Number of Stores Possible: Multiple • Product Types: Simple, Configurable, Grouped, Downloads • Customization: Depends on technical abilities. • Hosting: Non-Hosted solution. Will need hosting. • Existing Website: Could be in Addition to existing website, or could take the place of the existing website.

  39. Magento Enterprise Budget Yearly Licensing Fee: $14,420 for basic Enterprise $49,990 for Enterprise Premium Technical Ability Required Moderate to Very. When to Get Help Custom templates, installing extensions, large product imports, integration with other services Support? Online support/ticketing from Magento, and network of Magento-certified developers and partners.

  40. Magento Enterprise Example CaliforniaDelicious.com

  41. Volusion • Number of SKUS: Depends on Plan chosen from 25 SKUs to Unlimited. • Number of Stores Possible: Multiple – Deal of the day store template • Product Types: Simple, configurable, downloads • Customization: Implementation Partners can help • Hosting: Hosted.

  42. Volusion Budget From $15 for up to 25 SKUs to $195 for Unlimited SKUs. Also offer secret Enterprise Level Consultations for bigger projects. Technical Ability Required Medium to very. Implementation partners may be able to help. When to Get Help Customization, Product Imports, Integration with other software. Support? Online support.

  43. Volusion Example Store.Nalgene.com

  44. Questions?