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Real Estate Branding Strategy for Future Value Growth

This presentation outlines a real estate branding strategy by Travis Jones and Montgomery Brantley to optimize income streams, create brand value, and maximize resale value. It covers current values, short-term and long-term goals, and branding techniques. Learn about cash flow targets, annual gains, and long-term success through customer base stability and cash flow selling. Interpret tenants' perceptual maps, branding elements, and website integration for successful recognition and exclusivity.

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Real Estate Branding Strategy for Future Value Growth

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Presentation Transcript

  1. Overview of Presentation Introduction Current Values Short term goal Long term goal Branding Travis Jones

  2. Introduction Optimize income stream Create a brand name Create Value Maximize eventual resale value Travis Jones

  3. Current Value – Real Estate • Appraisal • Strict Real Estate Perspective • Comparable Property Sales • Sell it right now • $715,000 Montgomery Brantley

  4. Current Value – Cash Flow • Rents • 6,216 square feet • 10% Vacancy • 10% Expenses • 1.18% property tax rate Montgomery Brantley

  5. Annual Cash Flow Current Cash Flow Target Cash Flow • Rents • $1.75 • Monthly Gross • $10,878 • Monthly net • $8,229 • Annual Net • $98,750 • Gain • $30,040 Annually • Rents • $1.15 per foot • Monthly Gross • $7,148 • Monthly net • $5,726 • Annual Net • $68,710 Montgomery Brantley

  6. Annuity Current Cash Flow Target Cash Flow • Annual Net • $98,750 • 25 Years - 9.8% • Present Value • $910,000 • Annual Net • $68,710 • 25 Years - 9.8% • Present Value • $630,000 Montgomery Brantley

  7. Long Term Goal Successful brand Stabile customer base Sell based on cash flow Mark Weighall

  8. Perceptual map – tenants Mark Weighall

  9. Perceptual map – tenants' customers Mark Weighall

  10. Branding Unify Exclusivity Referent Power Rene` Hjorth

  11. Branding Create recognition with signage Tie persona, website & presentation collateral together Website Rene` Hjorth

  12. Questions ? Rene` Hjorth

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