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Digital Marketing

Engage in a music download exercise where you pick a song, exchange recommendations with a partner, and decide on purchases. Understand digital marketing by endorsing a product on social media for feedback. Explore consumer-generated content and the power of personalization in advertising.

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Digital Marketing

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  1. Digital Marketing

  2. database Amazon – database marketing Adobe Digital Marketing

  3. Assume you start with $5 and are looking for some music downloads. • Pick a song that interests you in box 1 • Exchange with a partner in a different color group. Based on your first pick, partner enters three recommendations in box 2. • At end of round 1 – exchange with your partner. Circle any songs you’ve decided to buy. • Repeat cycle for rounds 2 and maybe 3. Music download exercise

  4. Consumer Generated Marketing Sibling Rivalry Budget Cuts Hot Dog Monster

  5. Write an endorsement of a product. Post it on Facebook or email to friends. • Collect responses for class tomorrow. Your Assignment

  6. Why is Digital Marketing Different?

  7. Personalized. • Data driven. • Consumer generated. Ultimate word of mouth advertising. Digital Marketing Differences

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