1. Amsterdam RAI, May 2014 INTRODUCING ISSA/INTERCLEAN AMSTERDAM

2. ISSA/INTERCLEAN Amsterdam at a glance Who will you meet? • 28.001 visitors • 79% involved in purchasing • 72% from abroad • from 130 countries • almost 5.000 distributors • Who is exhibiting? • 670 exhibitors • almost 95 % manufacturer • 92% exhibitors from abroad • from 42 countries • net booth space 28.698m2 ISSA/INTERCLEAN Amsterdam is Worlds largest and most international Cleaning Show

3. Exhibition program ISSA/INTERCLEAN® • Machines, accessories and components • Equipment/tools for cleaning, care and safety • Chemicals, care and disinfection materials/products • Sanitary appliances, accessories and supplies • Cleaning Services • Management, planning, research and consultancy • Education, training, certification, media and associations • Related products and services

4. Special interest areas ISSA/INTERCLEAN® • Innovation Award nominee pavilion – Entrance Elicium • Washroom – Hall 10 and 11 • High Pressure – Hall 5 and outside demonstration area • Steam – Hall 6 • MiniSkills demonstration area – Hall 6 • Brushwork – to be decided • Country Pavilions • France – Hall 4 • UK – Hall 1

5. Visitor evaluation Amsterdam 2012 • 28.001 visits • 19.028 unique persons • 14.051 unique companies • Visitor grade 7.9 - scale 1-10 • 41% first time visit • 72% from abroad • From 130 countries • 79% involved in purchasing • 51% did order/requested quotation • 92% expects to visit 2014

6. Visitor development Amsterdam

7. FROM DISTRIBUTERS TO MANUFACTURERS EXHIBITING ISSA/INTERCLEAN Exhibitor - Visitor Interclean Visitor - Exhibitor

8. Top 15 visiting foreign countries* * Netherlandsnotincluded

9. 38% of visitors has a CEO position

10. Visitor interest (%) products/services

11. Most visitors (%) active in the distribution channel

12. The longer the travel the higher the buying potential • > 2 hour traveling • Corporate buyers • Facility Managers • Foreign Distributors • < 2 hour traveling • Cleaning Companies • End-customers • Facility Managers • Local Distributors • >2 hourtraveling <2 hourtraveling Amsterdam

13. Almost 5.000* distributors from 130 countries 19.028 visiting persons 43% In distribution = 8.182 • 19.028 unique visitors • 43% in distribution • 72% from abroad • 1.2 person per company • From 130 countries 72% foreign distributors = 5.891 *5.891 visitors in distribution / 1.2 person per distributor = 4.909 distributors

14. 51% of visitors who did order/requested quotation

15. Exhibitor evaluation Amsterdam 2012 • 670 exhibitors • 203 new exhibitors (171 - 1st timer, 32 before 2010) • from 42 countries • booth space net 28.698 • 92% exhibitors from abroad • exhibitor grade 8.0 - scale 1-10 • 97% would advise colleague/competitor to exhibit next edition • 97% expects to exhibit in 2014 • 75% evaluates ISSA/INTERCLEAN Amsterdam as their most valuable event

16. Exhibition space m2 development Amsterdam 2004 – 2012

17. 670 exhibitors from 42 countries

18. For more information please contactSales – Gerard Rijnbeek/g.rijnbeek@rai.nl Statistics - Rob den Hertog/r.d.hertog@rai.nl