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Sept 2009

Company Presentation. Sept 2009. Industry Opportunity Business + Management Financial Snapshot Growth Strategy. Industry: Mill Internals. High Chromium wear resistant parts for grinding & crushing equipment. Industry: Mill Internals (cont’d). Grinding Media. Liners. Diaphragm.

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Sept 2009

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  1. Company Presentation Sept 2009

  2. Industry Opportunity • Business + Management • Financial Snapshot • Growth Strategy

  3. Industry: Mill Internals High Chromium wear resistant parts for grinding & crushing equipment

  4. Industry: Mill Internals (cont’d) Grinding Media Liners Diaphragm Rollers & Table liners Blow bars / Hammers Dipping Tubes Cement & Mining as key end-user industries

  5. Process Critical Input for Grinding Optimal design for given application • Consistent end product quality • Increased production volume • Reduce process costs A small component of grinding cost, but essential for continuous production Non availability Leads to Grinding Operations can come to a halt Product failure Leads to

  6. Industry Size & Scope • Global market for Mill Internals for mining and cement sectors estimated at 3 mn MT (Rs 125 bn) and growing at 4-5% per annum • Mill internals are consumables in grinding mills • Their design and properties (abrasion, corrosion, impact resistance) are critical to grinding process efficiency • Demand driven by new projects and replacement for wear parts • Industry moving from cost of parts to total cost of ownership, driving innovation in product development and total solutions • Move from forged grinding media to high chrome cast media • Total solutions include design of parts, metallurgy to meet the specific requirement of the material being ground – varies from plant to plant

  7. Industry size Mining Sector Demand at 2.4 mn MT Cement Sector Demand at 300,000 MT

  8. Industry Opportunity • Business + Management • Financial Snapshot • Growth Strategy

  9. Company Overview • AIA Engineering Limited (‘AIAE’ ) promoted by Mr Bhadresh Shah, a first generation entrepreneur, began operations in 1978 • A niche manufacturer of impact / abrasion / corrosion resistant high chrome castings with rated capacity of 165,000 MT per annum • Products include grinding media , liners, diaphragms etc for cement, mining & utility industries, with focus on application and end to end solutions • Strong focus on metallurgy, process technology – for product development and process improvement to facilitate total solutions to customers • Basic know how through collaboration (1991 to 2000 ) with M/s Magotteaux, Belgium • Collaboration with Southwestern Corp, UK for process improvements (vertical mills) • Global marketing presence, through 100% owned subsidiaries / branches in USA, UK , ME , Australia and Philippines • Supply contracts with global cement majors like Lafarge of France, Cemex of Mexico and Holcim of Switzerland & commercial relationships with OEMs like F L Smidth of Denmark • Domestic customers include leading cement manufacturers, mining companies, major thermal power plants and OEMs

  10. Milestones $ 200 million revenue mark 100K Mt plant fully commi-ssioned IPO Indepen-dent global foot print Foreign Joint Venture Develop high chrome applications Initial years 1978 - 1985 1991 - 2001 2001 onwards 2005 2008 2009 1985 - 1991

  11. Application A A A A M M D D M D M D Design Metallurgy AIA Engineering – A Total Solution Provider Application : Working Conditions Design of Part Physical & Metallurgical Properties

  12. Manufacturing Process

  13. Marketing • International marketing presence – under ‘Vega’ brand • Wholly owned subsidiaries and offices covering USA , UK, Middle East, Australia • Technical team in key offices servicing customer requirements • Established relationships with cement majors / technology suppliers • Holcim (Switzerland), Lafarge (France), Cemex (Mexico), FL Smidth • Now focusing on opportunities available in global mining & utility sectors • Domestic business spread across cement and utility/mining sectors • ACC Limited, Gujarat Ambuja Cement Ltd., Ultra-tech Ltd., Grasim Industries Ltd., etc- in cement segment • Kudremukh Iron Ore Company Ltd., Hy-grade Pellets, Hindustan Zinc, Bharat Aluminium Company-in mining segment • Major thermal power plants and OEMs in the utility segment

  14. Global Footprint in 75 countries Countries where AIA/Vega products are sold

  15. Total Solutions Approach = Long Term Client Relationships

  16. Organisation Structure AIAE 165,000 MT manufacturing capacity Domestic & international sales operations Manufacturing subsidiaries Marketing subsidiaries Welcast Steels Limited (WSL) Vega, ME Vega, UK Vega, USA Background • 100% subsidiary • Vega, ME owns 100% of Vega UK • Vega, UK owns 100% of Vega USA • WSL is a listed entity. AIAE holds 72 % of its equity • Manufactures Grinding Media • Sells directly to AIAE and to its customers • Direct Sales to Middle East, South East Asia and South America • Direct Sales to European Region, Russia, Africa, Turkey and other erstwhile CIS Countries • Direct Sales to North America and part of Central America Production & Sales

  17. AIA/Vega Global Presence Offices being opened in 2009

  18. Industry Opportunity • Business + Management • Financial Snapshot • Growth Strategy

  19. Consolidated Financials ( In INR ) ** Annualised

  20. Consolidated Financials ( In USD ) ** Annualised

  21. Industry Opportunity • Business + Management • Financial Snapshot • Growth Strategy

  22. Growth Strategy Capitalize further on predominant position in Cement in India & global markets Expand focus on global mining & utility segments Exploring backward integration opportunities for sourcing of certain key inputs and setting up a power plant Focus on strategic relationship / commercial partnerships with international partners to gain access to newer markets Increased R&D focus to further strengthen total solutions capabilities

  23. Proposed Capacity & Plans Capacity in tons 200,000 165,000 Further expansion of manufacturing capacity (by de-bottling to 200,000) 115,000 115,000 65,000 Dec - 2005 June - 2007 April - 2008 FY 2010-2011 Implementation

  24. Thank You

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