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E-business Solutions for the Public Relations Professional

Online Newsrooms:. Digital Power. E-business Solutions for the Public Relations Professional. to Create, Manage, Distribute and Report. TEKmedia Online Newsroom. . breaking news . photographs . . audio . video . press kits . . media events . media requests .

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E-business Solutions for the Public Relations Professional

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  1. Online Newsrooms: Digital Power E-business Solutions for the Public Relations Professional to Create, Manage, Distribute and Report TEKmedia Online Newsroom . breaking news . photographs . .audio . video . press kits . .media events . media requests . . executive biographies . RSS . . public relations contacts . Official Online Newsroom of the

  2. The TEKmedia Online Newsroom software package is a content management system that helps administrators manage, distribute and track press materials and related information. E-business Solutions for the Public Relations Professional TEKmedia has five essential components: Content – your press materials Tools – resources for journalists Contacts – media contact database Reports – metrics and site statistics Setup – administrative control of your site 2005 Journalist Survey 2005 Journalist Survey Official Online Newsroom of the 75% - Very Important/Important for a company to have an online newsroom 92% - Yes/Possibly expect a company to have an online newsroom

  3. TEKmedia Online Newsroom elements: • Content • Tools • Contacts Reports Setup • Press Releases • Photos/Audio/Video • Executive Bios • Events • PR Contacts • Press Kits • Crisis Communications • Press Releases/Press Kits Viewed • Journalist Usage • Site Traffic • Email Tracking E-business Solutions for the Public Relations Professional • Admin Accounts • Menus • Terms of Use • Privacy Policy • Protected/Login Areas • Journalist Registration • Keyword and Power Search • Journalist Virtual Folder • Media Request Form • Help/FAQ • Content Toolbar (Print Friendly, Related Links, Add to Folder, Send Email) Official Online Newsroom of the 2005 Journalist Survey • People • Lists • Invitations • Media Requests • Email Distributions 69% - Often/Very Often frequency of visitation

  4. Use TEKmedia to manage breaking news and press releases: TEKmedia allows you to add interest and timeliness – go beyond reverse chronological ordering by featuring news with layout/graphics. 2005 Journalist Survey E-business Solutions for the Public Relations Professional CONTENT 83% - Very Important/Important to access press releases Official Online Newsroom of the Ford Motor Company

  5. Use TEKmedia to manage the input of news releases: TEKmedia allows you to focus on the content - NOT the input of content. The newsroom interface should consist of familiar, easy-to-use word editing standards such as Bold, Underline, Insert Picture and other common formats, and allow you to schedule the release/archive of your news. E-business Solutions for the Public Relations Professional CONTENT Official Online Newsroom of the Delta Air Lines

  6. Use TEKmedia to manage photographs: TEKmedia allows you to provide both high-resolution and low-resolution graphics for journalists to view and download. 2005 Journalist Survey E-business Solutions for the Public Relations Professional CONTENT 85% - Very Important/Important to access photographs Official Online Newsroom of the Delta Air Lines

  7. Use TEKmedia to manage audio and video: The Detroit Lions use TEKmedia for their sports information center, as audio and video become more important with the posting of game clips. 2005 Journalist Survey E-business Solutions for the Public Relations Professional CONTENT 41% - Very Important/Somewhat Important to access audio Detroit Lions Official Online Newsroom of the

  8. Use TEKmedia to manage executive biographies: TEKmedia enables you to post a CEO speech, both written and audio, within the executive bio area. E-business Solutions for the Public Relations Professional CONTENT Ford Motor Company Official Online Newsroom of the 2005 Journalist Survey 60% - Very Important/Important to access executive biographies

  9. Use TEKmedia to manage calendar events: The University of Michigan sports information center uses TEKmedia to display an events calendar containing game dates, times and locations. The Volkswagen events calendar is searchable by date, geographic region and type of show. 2005 Journalist Survey E-business Solutions for the Public Relations Professional CONTENT 53% - Very Important/Important to access calendar events University of Michigan Volkswagen Official Online Newsroom of the

  10. Use TEKmedia to manage public relations contacts: In the Universal Orlando newsroom and the Public Relations Society of America’s newsroom, registered journalists can get to a name, number and e-mail address. E-business Solutions for the Public Relations Professional CONTENT Universal Studios Public Relations Society of America Official Online Newsroom of the 2005 Journalist Survey 83% - Very Important/Important to access public relations contacts

  11. Use TEKmedia to manage press kits: Downloads for product specifications and press kits are possible with the TEKmedia Online Newsroom. 2005 Journalist Survey E-business Solutions for the Public Relations Professional CONTENT 73% - Very Important/Important to access product information Volkswagen Official Online Newsroom of the

  12. Use TEKmedia to manage crisis communications: TEKmedia enables you to stage your crisis communications/dark site section, so that you can provide prepared information immediately, instead of scrambling during the chaos. 2005 Journalist Survey E-business Solutions for the Public Relations Professional CONTENT 61% - Very Important/Important to crisis communications information Delta Air Lines Official Online Newsroom of the

  13. Use TEKmedia to manage password protected sections: TEKmedia enables you to password protect certain sections within the online newsroom. Once a journalist is registered, the corporate communicator can track which articles the journalist accessed. E-business Solutions for the Public Relations Professional TOOLS Official Online Newsroom of the 2005 Journalist Survey 82% - Yes/Possibly will register to access official company news

  14. Use TEKmedia to manage targeted news delivery to journalists: The media registration form provided with TEKmedia automates your database automatically, enabling you to target news delivery. When a journalist registers, he or she can receive the type of news they want, and save that news in a personal, virtual folder. E-business Solutions for the Public Relations Professional 2005 Journalist Survey TOOLS Volkswagen 77% - Prefer to receive only news of interest that applies to their particular beat or research Official Online Newsroom of the

  15. Use TEKmedia to manage keyword and power searches: In Audi’s pressroom, registered journalists can get to a name, number and e-mail address. The TEKmedia software provides an in-depth search of past articles, that can be narrowed down with keywords and dates. E-business Solutions for the Public Relations Professional TOOLS Audi USA Official Online Newsroom of the 2005 Journalist Survey 81% - Very Important/Important to search archived articles

  16. Use TEKmedia to manage a Frequently Asked Questions section: TEKmedia contains a Help or Frequently Asked Questions section to assist journalists in navigating through the site. E-business Solutions for the Public Relations Professional TOOLS Mazda Official Online Newsroom of the 2005 Journalist Survey 61% - Very Important/Important to access a Help/FAQ section

  17. Use TEKmedia to manage email alerts: VW also uses TEKmedia to track their e-mail alerts. They send out an official e-mail alert containing a headline and abstract. The e-mail contains a link to the full release located within the newsroom. E-business Solutions for the Public Relations Professional CONTACTS 2005 Journalist Survey Volkswagen 93% - Very Important/Important prefer to be contacted via e-mail and newsroom Official Online Newsroom of the

  18. Use TEKmedia to manage contacts, event invitations and requests: TEKmedia also provides a means of maintaining a contact database with the ability to import, add and edit contacts. Corporate communicators can track users, distribute e-mail alerts, event invitations and handle media requests E-business Solutions for the Public Relations Professional CONTACTS Volkswagen Official Online Newsroom of the

  19. Use TEKmedia to track and report on press releases/press kits viewed: With TEKmedia, the VW corporate communications staff is able to view reports indicating who has accessed a particular article. This knowledge enables them to track a publication, and pitch a story more intelligently. E-business Solutions for the Public Relations Professional REPORTS Volkswagen Official Online Newsroom of the

  20. Use TEKmedia to track and report on emails viewed: The reporting mechanism within TEKmedia provides a way to track how many of the e-mail alerts sent were actually read, and by whom. This particular e-mail alert was read by 31% of its target audience within only 5 hours. E-business Solutions for the Public Relations Professional REPORTS Volkswagen Official Online Newsroom of the

  21. Use TEKmedia to show a return on investment: If you calculate the cost savings associated with using the TEKmedia online newsroom, you will be able to justify the value of a newsroom. • calculate cost/time spent providing basic information • calculate cost/time spent sending out press releases • calculate cost/time spent shipping photographs • calculate cost/time of IT department/hardware • calculate cost/time to learn how to code HTML E-business Solutions for the Public Relations Professional ROI Official Online Newsroom of the Microsoft Certified Professional 2003 eighth annual salary survey.

  22. TEKgroup International Inc. is an Internet software/services company. We provide online newsroom and media monitoring software to corporate communicators, media relations specialists and public relations professionals. Offices: Florida, Michigan and Virginia Clients: E-business Solutions for the Public Relations Professional Official Online Newsroom of the

  23. Software 5002005 Software 500 List Software Magazine Winner Internet Category (private company)Technology Awards South Florida Business Journal Outstanding Website WebAwardWeb Marketing Association Best Local Internet SitesCrain's Detroit Business Finalist Helen Awards Troy Chamber of Commerce Web Excellence/Best Use of Technology Top 5 RankingFastest-Growing Private Companies South Florida Business Journal Top 10 Ranking25 Largest Web Design & Development Companies South Florida Business Journal Top 20 Ranking Largest Web Development Companies Crain’s Detroit Business E-business Solutions for the Public Relations Professional Thank you for your time. For more information, please contact: Ibrey Woodall Director of Marketing TEKgroup International, Inc. 954-351-5554 x105 ibrey@tekgroup.com Official Online Newsroom of the

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