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Reebok: Run Easy

Reebok: Run Easy. Katy Mullis Meredith Johnson. Overview of Reebok. Owned by Adidas since 2006 Affiliated with the NFL, the NHL, the MLB, and many international athletes Also sponsors non-athletes such as Jay-Z, Nelly, 50 cent “I am what I am”. Reebok Run Easy Campaign. “Run Easy”

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Reebok: Run Easy

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  1. Reebok: Run Easy Katy Mullis Meredith Johnson

  2. Overview of Reebok • Owned by Adidas since 2006 • Affiliated with the NFL, the NHL, the MLB, and many international athletes • Also sponsors non-athletes such as Jay-Z, Nelly, 50 cent • “I am what I am”

  3. Reebok Run Easy Campaign • “Run Easy” • $30 Million Media Marketing Campaign • Launched in Spring 2007 in 14 countries and in 11 languages • Promotion Through Website, Posters, Billboards, and Television Ads

  4. Run Easy • Differentiates Reebok from other shoe companies • Goals of Campaign: -Position Reebok so that it can fight side by side with Adidas -Re-establish company image with women

  5. Reactions to the Campaign • Not a Nike Clone • Runners’ Reactions • Campaign Results

  6. Sources • Adidas 2006 Annual Report • Goruneasy.com • Howard, Theresa. (2007, April 4). Reebok to ‘run easy’ in its new ads. USA Today. http://www.usatoday.com/money/ advertising/2007-04-04-reebok-usat_N.htm?csp=34 • Janoff, Barry. (2007, April 30). Q + A: Reebok gives Nike (and Adidas) a run for their money. Brandweek. http://www.brandweek.com/bw/search/article_display.jsp?vnu_content_id=1003577887 • Reebok.com • Vinjamuri, David. (2007, June 6). Reebok run easy – Slow is beautiful. ThirdWay Advertising Blog. http://www.thirdwayblog.com/reebok/reebok-run-easy-advertising-campaign-is-a-smart-move-in-the-shoe-wars.html • With user-drive site, Reebok keeps pace with everyday runners around the world. Molecular. http://www.molecular.com/clients/ case_studies/reebok.aspx • Youtube.com

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