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Retail theme day business plan

Retail theme day business plan. Bryn Mawr hospital cafeteria October 24 th Lauren Martin, ARAMArk Dietetic intern. Overview. Mission Statement & Objectives Company Summary Market Analysis Resource Review Financial Data Evaluation. Statement of Purpose.

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Retail theme day business plan

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  1. Retail theme day business plan Bryn Mawr hospital cafeteria October 24th Lauren Martin, ARAMArk Dietetic intern

  2. Overview • Mission Statement & Objectives • Company Summary • Market Analysis • Resource Review • Financial Data • Evaluation

  3. Statement of Purpose • Purpose of the retail theme day business plan: • Explore Retail operations of Bryn Mawr Hospital (BMH) • Determining customer demographics/Market Analysis • Theme Day idea implementation • Financial accounting

  4. Mission Statement Bryn Mawr Hospital “Our Mission is to thrive as a hospital food & nutrition organization that is striving to achieve an exceptional patient satisfaction experience by being customer driven, continually improving our services, team focused and fiscally responsible.”

  5. Business Objectives • Goal #1: Increase cafeteria sales • Objective #1: To increase daily cafeteria sales by 5% compared to the pervious three Friday sales. • Goal #2: Increase selling number of daily “meal deal” special • Objective #2: To increase the number of daily meal deal specials sold by 10 compared to the past three Friday meal deal sales.

  6. Bmh company summary • Main Line Health – Well Ahead • Guaranteed Net Budget Contract • ARAMARK Services offered: • Patient & Clinical Services • Retail Food Services • Environmental Services (EVS) • Facility Operations Manager • Laundry • Customer Service Center

  7. The market Market analysis, market segmentation, target market

  8. Market analysis

  9. Market analysis: Swot analysis

  10. Market segmentation

  11. Market segmentation cont.

  12. Target Market Female Age: 41-55 Employee of the hospital Department: Nursing

  13. Theme Day Marketing strategy Product, place, price, promotion

  14. Product • Vegetarian Theme • Tofu Stir Fry Satay • Pesto Pizza • Roasted Garlic Hummus • Veggie Burgers • Tomato Basil Soup & Vegetarian Chili

  15. Placement • Steam table • Easy access

  16. Price • Costing from E-Recipes • $4.49 • Meal Deal: $4.99

  17. Promotion • Highlighted menu items • Recipes • Just For You Vegetarian Facts Sheet

  18. Promotional addendums Black Bean & Sweet Potato Burritos 8-12 flat tortillas (any brand, any flavor) 2 cups sweet potatoes, peeled, cubed, boiled until fork-tender, drained1 can black beans, drained1/2cup sliced onions 3 cloves minced garlic1 cup shredded Mexican-style or cheddar cheese, or other cheese blend 2 tsp cumin 1 tsp chili powder (more or less, depending on your taste) - Preheat oven to 350°F. - Sauté onions and garlic in 1-2tsp olive oil over medium heat. - Add can of drained black beans to onions and garlic. Stir in seasonings. - Add boiled and drained sweet potatoes to bean and onion mixture. Gently mix. - Stuff tortillas with black bean and sweet potato mixture and place in a greased 9x13 baking dish, with seam side faced down - Sprinkle cheese over burritos. - Bake at 350°F for about 5 – 10 minutes, or until cheese it melted. - Serve with salsa, sour cream, guacamole, lettuce and tomato!

  19. Promotional addendums: Table Flyer Did You Know… • October is National Vegetarian Month   • The average America consumes 8 ounces of meat per day – that is 45% more than the USDA recommends • Vegetarian lifestyles are associated with a reduced risk of many chronic illnesses, including heart disease, many types of cancer, diabetes, high blood pressure, and obesity. • Meatless meals can allow you to consume larger portions for the same amount of calories! Coming soon…

  20. Marketing strategy Sales forecast

  21. Sales forecast • Increase sales by 5%: $4,819.35 • Increase number of meal deal units sold by 10 • 21 units: $105.00

  22. Resource review Equipment, food, financial

  23. equipment • Sauté pan/stove • Hot holding cabinets • Rice steamers • Refrigerator • Steam tables • Spoodles, spatula's, knives

  24. food Sysco & Ambrogi

  25. Financial: budget

  26. Financial: breakeven point

  27. evaluation How did we do?

  28. Financial Evaluation • Breakeven • Sold 26 Tofu Stir Fry Satay’s • $58.37 profit • Objective 1 • Increased sales by 8% • Net sales of $4,955.07 • Objective 2 • Sold 11 Meal Deals • Sold 26 total Tofu Stir Fry Satay’s

  29. Customer Satisfaction • Positive Feedback • Sampling • Overall Success!

  30. The end Any questions?

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