1 / 16

Understanding Generational Culture: Connecting with Generations Y and Z in Communication

This exploration delves into the intricate landscape of generational culture, particularly focusing on Generations Y and Z. It defines culture as the collective beliefs, rituals, and behaviors that shape groups and provides insights into the Hofstede Model of cultural dimensions. The paper examines the unique experiences and learning styles of different generations, emphasizing the importance of adapting communication methods to meet their preferences. By understanding these dynamics, we can enhance engagement and effectively convey messages in various settings, including education and the workplace.

meryle
Télécharger la présentation

Understanding Generational Culture: Connecting with Generations Y and Z in Communication

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PACDEFF 2009 Generational Culture and Generations Y and Z or How are we going to get the message across ?

  2. What is Culture ? Culture can be defined as the beliefs, symbols, rituals and behaviours that we share with others that help define us as a group. “the way we do things around here”

  3. The Hofstede Model • What we humans have in common • Inherited • Basic physical and biological functions • Collective programming of the mind • Learned not inherited • Unique personal mental programs • Personal experiences • Inherited traits Personality Culture Human Nature

  4. Attributes of Culture • Learned not Inherited • Social environment, not from genes • There is no correct culture • All cultures are viewed relative to another.

  5. Layers of Culture • National and Regional • Organisational – Just and Safety • Professional • Religious and Ethnic • Gender • Social Class • Generational (BB, X, Y and Z)

  6. Difference between men and women

  7. Baby Boomers: 1946 - 1964 Generation X: 1965 - 1978 Generation Y: 1979 - 1994 Generation Z: 1995 - Now

  8. Influences Baby Boomers Generation X • Vietnam war • Stay at home mothers • Women’s liberation • Television • Cold war • Latch key kids • High divorce rate • Challenger disaster • MTV • Ease of travel Generation Y Generation Z • Technology emerging (www) • WTC attacks • Princess Diana • Working mothers • Economic prosperity • Technology everywhere

  9. Learning Styles Baby Boomers • Body language is important • Expect to be asked for detail • Auditory learners • Respect their experience • Likes classrooms, lectures, workshops, books and manuals • Make learning activities personally challenging • Make information readily available • Dislikes role playing • Likes taking notes • Likes to be in charge of their own learning

  10. Learning Styles Generation X • Prefers hand on learning • Likes role playing • Expects proof, not just the facts • Does not like hype in the classroom • Learning is supposed to be fun • Learn through exploration • Experts must earn respect • Humour is important • Likes visual learning • Prefer to work independently

  11. Learning Styles Generation Y and Generation Z • Training needs to be relevant • Prefers flexible learning • Interaction with colleagues is desired • Learning needs to be personalised and entertaining • Likes media centric, technology based learning • Prefer flexible learning, not all ‘chalk and talk’ • Credibility of teacher important • Social issues important • Mobility of learning is important

  12. Where to from here ? Virtual Reality Podcasts Blackboard Is generational culture a problem ? SMS DVDs Laptops Powerpoint What can we do about it ? iPods Conference calls Youtube Blogs Should we do something about it ? Webinars Whiteboard CD-ROMs Email What does it mean for aviation ? PDAs Textbooks Facebook

  13. PACDEFF 2009 Generational Culture and Generations Y and Z

More Related