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MIT.GSM 2014: Driving Energy & Excitement with Laser Focus on Core Brands

MIT.GSM is focused on energizing stakeholders and retail customers in 2014 with innovative products, unique marketing, and differentiated packaging. The core strategy includes emphasizing key categories, introducing new brands, and reclaiming market share in established and new areas. By targeting select categories and enhancing product offerings and branding, MIT aims to drive growth and strengthen its presence in the market.

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MIT.GSM 2014: Driving Energy & Excitement with Laser Focus on Core Brands

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  1. “MIT GSM” 2014

  2. Making it simple in ‘14 • For internal stakeholders • For our retail customers • & For Mom • With Laser Focus on our Core Brands • In established categories where we lead • While entering new areas of opportunity • where we “have permission” to play

  3. MIT Focus in 2014 Driving Energy and Excitement • New First Years Branding • Supported by a truly unique Marketing program • With innovative product in focused categories • In completely differentiated, mom approved packaging

  4. MIT Focus in 2014 Laser Focus on Key Categories • Back to where it all started with all new Bath program • Build on multiyear success story in Infant Feeding • Continue to be the brand everyone wants to “be like.” • We’re cool, we’re all about design…@ a premium

  5. MIT Focus in 2014 Taking Back What’s Ours • Bumbo branded Program • Anchored by a compelling, all NEW floor seat • Supported by a line of play activity based accessories • New Categories the brand has “permission to play”

  6. MIT Focus in 2014 Taking JJC to the next level • New team with key Logan design core and OB leadership • New distribution strategy • Supported by New Categories the brand has “permission to play”

  7. MIT Focus in 2014 • We’ve got the right team • We’re focused in the right areas • We’re aligned on our objectives • Time to OWN IT in ‘14

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