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OOH Advertising - A Selected Means of Brand Promotion!

http://www.icons.co.in/metro-advertising.php - OOH Advertising is one of the most attention drawing means of brand communication which is launched through an outdoor media such as poster, billboard, signage, kiosk, pillar wrap, painting. Be it a poster ad or a billboard ad, any ad campaign which is not confined in a four walled room comes under OOH Advertising. In this regard, the scope of OOH Advertising seems to be really broad and exclusive. Except those mediums which are used for indoor brand advertising, almost every other form of brand promotion comes under outdoor advertising.

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OOH Advertising - A Selected Means of Brand Promotion!

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  1. OOH Advertising - A Selected Means of Brand Promotion! OOH Advertising is one of the most attention drawing means of brand communication which is launched through an outdoor media such as poster, billboard, signage, kiosk, pillar wrap, painting. Be it a poster ad or a billboard ad, any ad campaign which is not confined in a four walled room comes under OOH Advertising. In this regard, the scope of OOH Advertising seems to be really broad and exclusive. Except those mediums which are used for indoor brand advertising, almost every other form of brand promotion comes under outdoor advertising. What makes an outdoor advertising campaign unique and different includes its technique, approach and exclusive tools used for brand promotion. For more information, Visit: http://www.icons.co.in/about-icons.php Various practices of outdoor advertising Outdoor advertising campaigns are practiced at airports, shopping malls, metro stations, railway stations, roadsides, highways, street furniture, transit vehicles etc. Amongst all these, airport, shopping mall and metro stations are the top three avenues where OOH advertising campaigns are mostly launched. A brief glance at Airport, Metro and Mall Advertising The discovery of airport spaces as one of the ideal avenues for brand promotion proved to be quite an innovation of the outdoor advertisers. Airport Ads at present have been considered as one of the most effective avenues of OOH Advertising in India. Especially in a country like India where people are obsessed with tours and travels, occupying the advertising spaces in airports provide effective brand promotion solutions for various advertisers and brand owners.

  2. Advertising at metro stations has been quite in trend these days. Like airport ads, metro ad spaces have also to be bought by advertisers to launch their brand advertising campaigns. The widespread launch of various metro stations in the capital city opens a pool of advertising opportunities to a wide range of brand owners. The future of metro advertising further seems promising with various metro stations going to be launched in the near future.

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