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Digital Coupon Success: Harvey’s Case Study

Learn how Harvey’s boosted sales with a digital coupon service on TV, achieving high redemption rates and ROI, surpassing email campaigns, and seamlessly integrating the system in just two weeks.

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Digital Coupon Success: Harvey’s Case Study

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  1. Harvey’s Case Study • Objectives • Harvey’s wanted to help boost sales in non sale periods by offering an exclusive discount Execution • Worlds first digital coupon service broadcast on terrestrial television • Simple text in mechanic from TV advertisement for a 15% discount in Harveys furniture stores Results • Average redemption rate 30% generating 20 times Return on Investment • Proven to be 10 times more successful than email control campaigns • Technical integration completed and deployed to all tills in under two weeks • Campaigns used to lift trading troughs and so successful it is licensed annually so Harveys can activate at will

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