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Clean Air Partners

Clean Air Partners. ACPAC Meeting Harriet West. Public Awareness and Outreach. Outreach to local TV meteorologists (Baltimore/Washington ) Annual public awareness campaign (radio and transit ads, media pitching ) Website/Social Media On the Air curriculum and summer outreach

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Clean Air Partners

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  1. Clean Air Partners ACPAC Meeting Harriet West

  2. Public Awareness and Outreach • Outreach to local TV meteorologists (Baltimore/Washington) • Annual public awareness campaign (radio and transit ads, media pitching) • Website/Social Media • On the Air curriculum and summer outreach • Materials (brochure is being replaced with refrigerator magnet and bookmarks) • 2010 campaign resulted in 66 million media impressions • For 2011 – EPA iphone/Droid aps

  3. Transit Advertising

  4. The Air Quality Action Guide • Based on the EPA’s Air Quality Index • Encourage voluntary actions to help reduce air pollution • Also used to inform the public on health issues and air quality forecasts

  5. Clean Air Partners’ AirAlerts • Available for 4 regions: • Metro Washington • Metro Baltimore • Western MD • Eastern Shore • Forecasts: Daily or Unhealthy • Real-Time Health Notifications: Code Orange or Code Red • Includes health messages and action to improve air quality

  6. Web Site Hits *2010 data through August Do your share for cleaner air.

  7. Web Site Visitors *2010 data through August Do your share for cleaner air.

  8. AirAlerts Subscribers *Subcribers through September 7, 2010 Do your share for cleaner air.

  9. Non-Event vs. Event Web Hits Non-Event Week : July 18 – 24, 2010 Event Week: August 29 – September 4, 2010 Do your share for cleaner air.

  10. Facebook Do your share for cleaner air.

  11. Twitter Do your share for cleaner air.

  12. YouTube Do your share for cleaner air.

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