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I have the storyboard, what’s next? Hosted by Kristina Smith

Technology SIG: Video Training. I have the storyboard, what’s next? Hosted by Kristina Smith. Kristina Smith. 10 years of multimedia production Video production Instructional design Graphic design E-learning development Business owner. Questions?. Let’s share.

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I have the storyboard, what’s next? Hosted by Kristina Smith

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  1. Technology SIG: Video Training I have the storyboard, what’s next? Hosted by Kristina Smith

  2. Kristina Smith 10 years of multimedia production • Video production • Instructional design • Graphic design • E-learning development • Business owner

  3. Questions?

  4. Let’s share

  5. What challenges are you facing?

  6. Why use video in training? • Power of images • Relating through storytelling • Diverse delivery options • It can be faster • It’s fun!

  7. Really, why use video? Of all the data in the universe, 60% is video. In Jan 2014, 190 million Americans watched 75.6 billion videos. – shutterstock 2014 One minute of video is worth 1.8 million words. Forrester Research – 2014 Retention rate for visual information can reach 65% vs. 10% for text-based information. Social Media Today – 2013

  8. https://www.youtube.com/watch?v=O_P49aaII5A

  9. Engage • Create a connection • You have about 10 seconds • Give the viewer a reason to learn more

  10. What do you want to say? • Solve a problem • Keep messaging short and punchy message • Intrigue first, then offer the details

  11. How do you want to say it? • Interview • Animation • Host • Dramatization

  12. https://www.youtube.com/watch?v=AuR7oVVNlXQ

  13. Be authentic • Casual tone • Interview footage • Why is it better? • Don’t try to script authenticity

  14. Show, don’t tell • Be clear and simple • Show it, don’t say it • Consider a scene or b-roll to enforce or shorten narration

  15. https://www.youtube.com/watch?v=52BZgCwcSGY

  16. Creating your own video • Pre-production • Build Your Plan • Production • Work your plan • Post-production • Fine tune the plan • Distribution • Share your plan

  17. PRE-PRODUCTION

  18. Do some research • See what others are doing • Search for key words • What do you like / dislike? • Think about distribution channels before you begin

  19. Build your story • Make it interesting • Solve a problem • Think about your audience • Involve a director

  20. When you think of a script or a storyboard what comes to mind?

  21. Create a script • Write your script or outline • Keep it short • Use a two column format • Read it out loud  • Get a consultation

  22. Scripts / Storyboards

  23. Length – 2 mins!

  24. Non-scripted • Use an outline • Create questions • Write sample answers • Don’t be afraid of hard questions • Don’t share questions with the talent

  25. Non Scripted – Interview Questions

  26. Location

  27. Outdoors • Sun • Wind • Weather / rain dates • Purchase windscreen for your mic

  28. Indoors • Space (at least 20 ft.) • Choose a simple background • Lighting / windows • Noise (loud AC, refrigerators, neighbors)

  29. Hiring your crew • It takes a village • What to look for in a crew • Skill • Creative and business demeanor • Understanding of the process • Cooperation and interaction

  30. PRODUCTION Lights Camera Action

  31. Lights

  32. Positioning • Don’t stand too close to the wall • Take a few steps forward

  33. Beginner Cameras • Flip cam • Canon DSLR • iPhone • Use a tripod • Watch YouTube to learn more about your camera

  34. Sound • Recording devices • The clapper • Position yourself close to the recording source • Audacity

  35. Action • Use your iPod or tablet as a teleprompter • Check your focus • Take lots of takes

  36. Action • Don’t rush it • Choose to look at the camera or interviewer • Speak clearly and be animated and friendly • Stay calm • Complement the talent

  37. POST-PRODUCTION

  38. Stock footage • May be more cost effective than filming • Professional quality • Shutterstock • iStock video • Videohive

  39. Stock music • Feel it • Use good dynamic tracks • Killer tracks • Premium beat • Audio jungle

  40. Stock graphics • Can save time and money • Professional quality • Thinkstock • Shutterstock • Istockphoto.com

  41. DISTRIBUTION

  42. Share it • Find influencers or peers to share video • Where can you share it?

  43. How you can save $$$ • Create your own script • Supply the talent • Supply the location • Be on the crew • Train in-house staff

  44. COMMUNITY SUPPORT Thank you! View the entire DriveKindRideKind video at www.drivekindridekind.org • Special thanks • Microassist • Jason Smith • Angelique Harkin • Jeremy Olson • Please Be Kind to Cyclists

  45. Questions?

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