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Marketing Report : The Mi -Wash Solution

The Mi-Wash solution, designed by Angus Campbell, Erin Ford, Owen Thompson, and Stirling Holtschneider, is a revolutionary compact washing and drying machine that requires no plumbing and operates via a simple manual or remote control. Launched on August 1, 2013, this energy-efficient appliance targets diverse markets including full-sized family homes, college students, and commercial units across North America, Europe, and Australia. The Mi-Wash offers a cost-effective alternative to traditional washers and dryers while promoting environmental sustainability and convenience for its users.

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Marketing Report : The Mi -Wash Solution

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  1. Marketing Report : The Mi-Wash Solution Prepared by: Angus Campbell Erin Ford Owen Thompson StirlingHoltschneider

  2. Outline • Product Basics and Launch • Macro-Environment • Target Markets • Marketing Strategy • Place • Product • Promotion Price • Conclusion

  3. Product Introduction • Simple, compact washing/drying machine • Requires no plumbing hook-up • Remote control or manual switch over from washer to dryer • Energy efficient • Environmentally friendly • Plugs into any 110v wall outlet • Automatic shutdown function • Increase Vibration control • Effective promotional launch date August 1, 2013

  4. The Macro-Environment

  5. Target Market Analysis • Market Segments • Full sized family homes • Single dwelling units • College students • Cottages • Commercial units • Geographical Segments • North America • Europe • Australia

  6. Target Market Analysis • Psychographic Segmentation • Benefits both upper and lower class • Very convenient and efficient • Money saving device

  7. Target Market Analysis • Target Market Strategy • Differentiated (segmented) Marketing • Addressing geographic and market segments • College students, single dwelling units

  8. Target Market Analysis • Competitive Advantage • Mi-Wash cheaper alternative • Avoiding constant fees and high electric bills • Very convenient

  9. Strategy: Place • Distribution oriented in Canada • Initial Distribution in Ontario • Potential expansion into the United States and Europe • Partnership with Sears

  10. Product • Appeal to all target segments • Strategic benefits compared to the traditional washer and dryer • Environmental sustainability in mind • Focus on innovation and the individual • Packaging

  11. Monopolistic Market P* Q* TR D

  12. Conclusion • August 1st, 2013 release date • Goal: To be a must have appliance for students everywhere

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