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September 28, 2007

B oard of Trustees Meeting President’s Report. September 28, 2007. E nrollment Update. F all Enrollment. Baccalaureate and other first-time, full-time new freshman enrollment is up Baccalaureate academic credentials have increased once again Overall enrollment is down by 2.6%

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September 28, 2007

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  1. Board of Trustees Meeting President’s Report September 28, 2007

  2. Enrollment Update

  3. Fall Enrollment • Baccalaureate and other first-time, full-time new freshman enrollment is up • Baccalaureate academic credentials have increased once again • Overall enrollment is down by 2.6% • Decline shown particularly at the sophomore class level • Undergraduate transfers at the sophomore level down 32 • Undergraduate readmits at the sophomore level down 30 • Freshman to sophomore retention down 4% • Student credit hours down 1.6%

  4. Fall Enrollment • Aggressive research undertaken to better understand contributing factors • Telephone survey of U.P. former students eligible to return • Mail survey to L.P. and out of state former baccalaureate new freshmen eligible to return • Parent survey of admitted but withdrawn prospective new freshmen

  5. Recruitment Activities to Gain an Edge • High Touch • Wildcat Weekend (www.nmu.edu/weekend) • Coffee with a Counselor • Personal follow-up through follow-up system • Outreach with classroom and parent presentations • Increased cross-communication in athletic recruitment process • Referral/personalized follow-up with freshman-to-transfer prospects • Intentional targeted outreach to counselors at schools in region “OTHER” from which we’ve receive applicants

  6. Recruitment Activities to Gain an Edge • High Tech • Video messages from counselors (Mediasite live) • Planning video messages from faculty • Web Cost Calculator (www.nmu.edu/admissions) • Web Campus Visit Invitation Video (www.nmu.edu/admissions) • Web interactive room (www.nmu.edu/admissions) • Virtual tour (www.nmu.edu/admissions) • Pre-populated search forms and online reservation forms • Online transfer guides and real-time equivalencies (www.nmu.edu/transfer) • Participation in Zinch (www.zinch.com)

  7. Recruitment Activities to Gain an Edge • High Tech (continued) • Electronic newsletters (such as www.nmu.edu/wildcatwire) • Staff experimenting with Myspace • Staff using instant messaging with prospective students • Participation in youniversity.tv • Participation in eCampustours (www.ecampustours.com) • Messageboard (www.nmu.edu/admissions click on NMU Web Forums) • Participation in ConnectEdu and Docufide electronic transcript systems with high schools

  8. Recruitment Activities to Gain an Edge • Other • Increase number and amount of Leadership Scholarships for incoming fall 2007 • Re-vamped aspects of scholarship competition (title, number of awards) to increase attendance at this high-yield event • Will be ramping up our messaging to parents (targeted print piece, ramped up web site, parent-to-parent information)

  9. Enrollment Funnel

  10. Retention Initiatives for fall 2007 • Student Services and Enrollment • Conduct further research into why students did not persist/did not perform well • General University Studies (GENU) Associate Degree • Academic Support Services and Tutoring • Freshman Probation/College Transitions Program • Academic Career and Advisement Center (ACAC) liaison with academic departments • Undecided (UNDE) Advising/Faculty Undecided (UNDE) Advisors • Academic Probation

  11. Retention Initiatives for fall 2007 • Student Services and Enrollment (continued) • On-line degree audit • Virtual advising • Pre-requisite checking • First Year Experience Program • Freshman Probation Program • College Transition Program • All Campus Tutoring Center • Early warning system

  12. Retention Initiatives for fall 2007 • Academic department level • Art and Design • English • School of Nursing • College of Business • Health, Physical Education, and Recreation • Center for Native American Studies

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