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PHILIPPINE BANANA CONGRESS Davao City, November 7-8, 2012 COMMODITY COUNCILS and RESEARCH CENTERS LESSONS FROM EXPERIEN

PHILIPPINE BANANA CONGRESS Davao City, November 7-8, 2012 COMMODITY COUNCILS and RESEARCH CENTERS LESSONS FROM EXPERIENCE . Rolando T. Dy, Ph.D. Executive Director Center for Food and Agri Business University of Asia and the Pacific Pasig City, Philippines. OUTLINE. RATIONALE

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PHILIPPINE BANANA CONGRESS Davao City, November 7-8, 2012 COMMODITY COUNCILS and RESEARCH CENTERS LESSONS FROM EXPERIEN

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  1. PHILIPPINE BANANA CONGRESSDavao City, November 7-8, 2012COMMODITY COUNCILS and RESEARCH CENTERSLESSONS FROM EXPERIENCE Rolando T. Dy, Ph.D. Executive Director Center for Food and Agri Business University of Asia and the Pacific Pasig City, Philippines

  2. OUTLINE • RATIONALE • INTERNATIONAL and LOCAL EXPERIENCES and LESSONS • PHILIPPINE BANANA INDUSTRY DEVELOPMENT COUNCIL R. Dy, UA&P, October 2012

  3. RATIONALE • Strong organizations ….. success factors • Research as a vehicle of a competitive industry • Unified advocacy • International lessons R. Dy, UA&P, October 2012

  4. BANANA Australia • Australian Banana Growers’ Council Inc. (ABGC) is the national industry body representing the interests of over 800 commercial banana growers. • The Board comprises 8 Directors: 5 from Queensland, 2 from New South Wales and 1 from Western Australia/Northern Territory. R. Dy, UA&P, October 2012

  5. Banana Australia • In 2008 a levy, managed by Horticulture Australia Limited (HAL), was implemented. • Over 2011-2014, HAL will likely to invest about A$25 M in banana R&D, plant health and marketing projects on behalf of industry and the Government. Commercial interests, State agencies and others are likely to invest a similar amount. • Levy funds need to be invested strategically • A cohesive and coordinated national direction will drive profitability, improve practices and generate success in a global market. R. Dy, UA&P, October 2012

  6. Banana Plan Australia Objective 1: Increase consumer demand of Australian bananas by 15% by 2014 through marketing and promotion Objective 2: Increase production efficiency by 5% by 2014 with minimal to no environmental impact Objective 3: Ensure a positive return on investment of industry levies by enhancing the industry's leadership, capacity and influence http://www.abgc.org.au/ R. Dy, UA&P, October 2012

  7. HORTICULTURE NEW ZEALAND • Horticulture New Zealand (HortNZ), the industry association representing 6,000 commercial fruit, vegetable, berry fruit and olive growers.  • HortNZ is a NZ$4 B industry: exporting 60% of production with a total value of NZ$2.23 B to more than 110 countries. R. Dy, UA&P, October 2012

  8. HORTICULTURE NZ • Reputation for innovation, quality, early adoption of new technology and smart response to market demand. • Production area of more than 100,000 hectares. • Major exports: kiwifruit, apples, avocados, onions, kabocha, processed vegetables and potatoes. Citrus, berryfruit and olive oil are developing export products. R. Dy, UA&P, October 2012

  9. HORTICULTURE NZ Principal objectives: • Industry leadership • Industry profile • The right to grow and farm • A positive business environment http://www.hortnz.co.nz R. Dy, UA&P, October 2012

  10. HORTICULTURE NZ • Board of 8: all growers; staff of 20 • In 2006, growers voted for a compulsory levy for all fruits and vegetables. • For 2012: the Board proposed a grower levy of 15 cents for every $100 of sales on all fruit and vegetables, taking effect from the first year of the new levy (2013–14). The proposed levy rate is forecast to raise about $2.5 M. http://www.hortnz.co.nz R. Dy, UA&P, October 2012

  11. http://www.hortnz.co.nz R. Dy, UA&P, October 2012

  12. CORB CO CORBANACosta Rica • La CorporaciónBananeraNacional(CORBANA) is a non-profit public organization to serve banana producers. • A board of five members represent three sectors.  The Chair is appointed by the President and represents the National Government. • Two members are elected and represent the state banking sector.  • The other two, chairs of the board, are representatives of the banana producers, elected among themselves by a special assembly. R. Dy, UA&P, October 2012

  13. CORBANA Costa Rica • Marketing and commercialization strategies • Research and technical advice and support services to farmers • Virtually all of plantations had at least one international certification for safety or quality. • Lobby with government, fruit vendors and with industry partners in the international community. R. Dy, UA&P, October 2012

  14. CORBANA Costa Rica • Outstanding successes in fertility and nutrition, plant pathology, nematology, tissue culture, soil and drainage, soil microbiology and agronomy. • Advice in the control of nematodes, black Sigatoka leaf and soil analysis, design of drainage and irrigation or land suitable classification banana. R. Dy, UA&P, October 2012

  15. CORBANA Costa Rica • Voluntary, tax-free contribution (US$0.05 per box of exported bananas) from banana producers. • Increased investments in R&D from US$1 million in 1981 to US$12 million in 2006.  • Between 2007 and 2009, moreover, CORBANA established two new research facilities including a the Banana Molecular Biology Center. R. Dy, UA&P, October 2012

  16. CORBANA Costa Rica CSR • Through the Banana Institutional Council, the industry develops programs for the community and addresses the concerns of the different sectors within civil society. • BIC members: Dole, Chiquita Brand's, Del Monte, Chamber of Independent Banana Producers , the National Banana Chamber, the National Banana Corporation, and the Environmental Commission Banana. R. Dy, UA&P, October 2012

  17. AEBE Ecuador • Established by  Ministry of Trade, Industry and Fisheries •  AEBE brings together 33 companies national export accounting for 80% of total fruit shipped • Board of seven members • Includes R. Dy, UA&P, October 2012

  18. AEBE Ecuador • Funded by voluntary contributions(?) • Affiliates: suppliers, shipping companies • 18,875 banana producers on 207,193 hectares in 2011 (64% below 10 hectares) • 284.6 M boxes in exports of 18.16 kg. R. Dy, UA&P, October 2012

  19. AEBE Ecuador • No/little funding for research from producers . Black Sigatoka disease has been wreaking havoc on banana plantations for more than two decades. About 70,000 hectares of banana plantations have been affected by the black sigatoka so far in 2012. As a result, the supply of fruit for export fell by 25 million boxes. Some 30% of the costs are concentrated in controlling Black Sigatoka. • Ecuador’s Biotechnology Research Center (CIBE) specialist Dr Efren Santos: “ we have a protocol developed for the genetic transformation of bananas.” • Government interference in fixing export price. R. Dy, UA&P, October 2012 r to the world. Also affiliated to our association as partners adherents, shipping companies, industry and export carton banana. As shown in the table below, there is no monopoly or oligopoly, because the composition of the percentages 

  20. COFFEE GROWERS FEDERATION Colombia • Colombian Coffee Growers Federation (FNC) has become probably the largest rural NGO in the world. Organized in 1927. • The FNC is a democratic and federated organization that represents the interests of more than 563,000 coffee growing families • Source: www.federaciondecafeteros.org/ R. Dy, UA&P, October 2012

  21. COFFEE GROWERS FEDERATION Colombia • Innovation and TechnologyTransfer:Cenicafé  the Federation’s research center. • Tree Renovation Programs: Programs that offer either cash or in kind incentives to maintain the coffee trees at their optimal level of productivity • Purchase Guarantee and Coffee Commercialization:  FNC guarantees to all Colombian coffee growers the full purchase of harvest at a transparent price that is based on current international prices. R. Dy, UA&P, October 2012

  22. COFFEE GROWERS FEDERATION Colombia • Quality and added value: Campaigns for the adequate management of crops, pests and diseases. • Promotion and Advertising:  Promotional campaigns throughout its history. R. Dy, UA&P, October 2012

  23. COFFEE GROWERS FEDERATION Colombia • FNC manages the National Coffee Fund. The fund is composed of contributions made by the coffee growers, the coffee sales and Juan  Valdez® brand royalties. • In order to carry out its social and environmental projects, the FNC also manages resources obtained from Colombia’s national and regional governments as well as from clients and other domestic and international partners and donors • Source: www.federaciondecafeteros.org/ R. Dy, UA&P, October 2012

  24. Fruits -Chile • Fedefruta F.G., was founded in 1985 as a non profit trade federation related with public and private organizations. Fedefruta groups total more than 1000 producers and 20 associations. • Its goal is to serve the national fruit and vegetable sector in terms of defense, promotion, dissemination, training, studies and certification. http://www.fedefruta.cl/ingles/ R. Dy, UA&P, October 2012

  25. Activities • Lobbying • International promotion • Fedefruta Newsletter • Price and statistics digest • Grower committees • Crop forecasting • Annual fruit growers convention • International Business Round Table Chilean Fresh Fruit and Vegetables for Export • Research R. Dy, UA&P, October 2012

  26. BANANA Taiwan • The Taiwan Banana Research Institute (TBRI) was founded in 1971. • Best known for mass plantings of tissue-culture plantlets in heavily infested fields to select high-yielding Cavendish type cultivars that are resistant to Fusariumoxysporum f. sp. cubense Race 4. • Formosanaand Tai-Chiao #1 have been distributed to banana growers to sustain the banana industry . The former is grown on around 1,500 ha , the latter on 500 ha. • Provides tissue-culture plantlets and extension services . R. Dy, UA&P, October 2012

  27. BANANA Taiwan • Its overhead expenses are covered by the interest generated by the Foundation's fund, charges collected on export bananas and revenues from an experimental farm. • The Fruit Cooperative supports the technical services. • As a member of BAPNET, TRBI participates in international research activities. It also provides training courses on tissue culture at an international level. R. Dy, UA&P, October 2012

  28. BANANA TBRI • Micro-propagation • Varietal improvement • Pest management • Germplasm collection TBRI has a germplasm collection of 229 accessions, which include diploids, triploids, tetraploids and abaca. Source: http://www.promusa.org/tiki-index.php?page=TBRI(Retrieved October 16, 2012) R. Dy, UA&P, October 2012

  29. RUBBER BOARD Malaysia * Rubber Research Institute of Malaysia (RRIM), Malaysian Rubber Research and Development Board (MRRDB) and Malaysian Rubber Exchange and Licensing Board (MRELB) • The Malaysian Rubber Board (MRB) is the custodian of the rubber industry in Malaysia. • Established in 1998, it has under its fold three well-established agencies (RRIM, MRRDB and MRELB*), which are now merged into one. R. Dy, UA&P, October 2012

  30. RUBBER BOARD Malaysia Vision: To be a leading organization in all areas of the rubber industry for the benefit of society. Mission: To enhance the competitiveness and viability of the Malaysian rubber industries through focused research and development, effective transfer of technology and quality support services. R. Dy, UA&P, October 2012

  31. RUBBER BOARD Malaysia Objective assist the development and modernization of the industry in all aspects: from cultivation of the rubber tree, the extraction and processing of its raw rubber, the manufacture of rubber products and the marketing of rubber and rubber products. R. Dy, UA&P, October 2012

  32. RUBBER BOARD Malaysia Funding Export Cess: MS$ 0.04 per kilo of export value of selected rubber products such as sheets, plates, etc. but not tyres R. Dy, UA&P, October 2012

  33. RUBBER BOARD Malaysia Chair: Government Minister • Rep of Ministry of Plantation and Commodities • Rep of Treasury • Rep of Rubber Industry Smallholder Development Authority (RISDA) • Rep of Smallholders • Rep of Estates/Plantations • Rep of Rubber Processors • Rep of Rubber Trade • Rep of Rubber Products Manufacturers (2) • Appointed by Minister of P&C (2) • State Representatives (2) • Director-General R. Dy, UA&P, October 2012

  34. RUBBER RESEARCH : Malaysia • The Rubber Research Institute of Malaysia (RRIM) was founded in 1926. • Premier natural rubber research institute in the world. • Funding: RM 0.04/kilo of rubber export R. Dy, UA&P, October 2012

  35. RUBBER RESEARCH: Thailand • Rubber Research Institute of Thailand (RRIT) • Government agency • The private group, Thai Rubber Association, sits in the Executive Board. • Funding: 5% of export cess collection. About PhP750 million in 2011. R. Dy, UA&P, October 2012

  36. Philippine Rice Research Institute • PhilRice is a government corporate entity attached to the DA. It was created in 1985 to develop high-yielding and cost-reducing technologies. • Central and six branch stations, and 70 seed centers nationwide. • Staff: Eight Ph.D.s, and 11 masters. • Government-funded. R. Dy, UA&P, October 2012

  37. Philippine Sugar Research Institute Foundation • Philsurin is a private sector initiative created by the National Council of Sugar Producers. • Registered with the SEC in August 1995. • Board (7): Four planters federation; two mill associations; and Sugar Regulatory Administration. R. Dy, UA&P, October 2012

  38. Philsurin • Research Staff: 8 scientists at its modern lab in Victorias, Negros Occ. • Funding: PhP2 per 50 kilo bag sugar. Voluntary contributions from all sugar producers as contained in SRA Sugar Order No. 2, series of 1995. • 50% to Philsurin; 50% to Mill District Development Council • Amount has been reduced by inflation • Free rider problem R. Dy, UA&P, October 2012

  39. Philsurin Members PLANTERSConfederation of Sugar Producers Associations, Inc. National Federation of Sugarcane Planters, Inc. United Sugar Producers Federation of the Phils., Inc.Panay Federation of Sugarcane Farmers, Inc. MILLERSPhilippine Sugar Millers Association, Inc. Association of Integrated Millers Sugar Regulatory Administration Sugar Regulatory AdministrationAdministrator Rafael Coscolluela R. Dy, UA&P, October 2012

  40. INTERNATIONAL LESSONS • Every model has its own pluses and minuses • Positive element in having cess/lien as shown by many countries • R & D, extension services and business climate are good for competitiveness R. Dy, UA&P, October 2012

  41. RESTORING COMPETITIVENESS • PURSUE PRODUCTIVITY • BUILD THE COMMONS AND THE BUSINESS (Critical role of business environment) 3. REIN IN SELF-INTEREST (Stopping self-interested actions that weakens the commons) - Adapted from Porter and Rivkin (2012). What Business Should Do to Restore U.S. Competitiveness. Porter and Rivkin (October 29, 2012, Fortune)

  42. BUILDING THE COMMONS AND THE BUSINESS • IMPROVING SKILLS (Partnering with education institutions) • UPGRADING SUPPORT INDUSTRIES (Supplier networks) • SUPPORTING INNOVATION AND ENTREPRENEURSHIP (Entrepreneurs - key to job creation) • BOLSTERING REGIONAL STRENGTH (Clustering) - Adapted from Porter and Rivkin (2012). What Business Should Do to Restore U.S. Competitiveness. Porter and Rivkin (October 29, 2012, Fortune)

  43. PROPOSED BANANA INDUSTRY DEVELOPMENT COUNCIL TOR • Productivity and Quality • Pest and Disease Control • R&D and Extension Services • Policy Advocacy • CSR R. Dy, UA&P, October 2012

  44. CouncilBoard Seats Criteria • Fresh banana export value • Processed cardava export value • Other varieties • Geographic representation R. Dy, UA&P, October 2012

  45. Banana Industry Development Council Suggested Membership • Pilipino Banana Growers and Exporters Association (PBGEA) • Mindanao Banana Farmers and Exporters Assn (MBFEA) • Mindanao Cardava/Saba Processors • ARMM Group • Central Mindanao Group • Northern Mindanao Group • Visayas Group • Luzon Group • Government (6) non-voting TOTAL (21) R. Dy, UA&P, October 2012

  46. Banana Industry Development Council FUNDING OPTIONS • Members’ contribution • Export cess (voluntary) • Export cess (by law) • Government contribution for specific projects, i.e., R&D and pest and disease control R. Dy, UA&P, October 2012

  47. THE NEXT STEPS? “An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” - Jack Welch, former CEO, GE R. Dy, UA&P, October 2012

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