DISCLAIMER: We have many lenders on the call and each have their own Social Media policy, so please be sure to check with your compliance department on your Social Media policy.
Why is Social Media Important? • In the US, we spend 906 million hours/month on social networks • Find your customers where they live • Community feedback, unbiased, builds trust
Your Website is the Hub Facebook Twitter LinkedIn Website Blog YouTube E-Newsletter
Know, Like & Trust Social media shortens the sales cycle by 40%
Tools for the Consumer • 60% of research about a product or a service takes place before interacting with the company
Tools for the Consumer • 37% of evaluations about a company stem from conversations on social media
Social Proof • A psychological phenomenon where people assume the actions of others reflect correct behavior. • Driven by the assumption that other people possess more knowledge than you.
3 Goals for Social Media • Get found online (SEO) • Build relationships with clients & prospects • Showcase your expertise & boost credibility
Memorable Stories • Add value • Raise questions • Get people talking
The Right Mix • 40% original (Tell Your Story) • 50% curated (Become a Resource) • 10% promotional (Drive Action)
The Social Media Savvy LO • Be deliberate w/ your posts (Tell Your Story) • Post valuable content (Become a Resource) - Mortgage coach - Rate watch - News/Blog (or use LinkedIn blog)/VIDEO • Promote HB classes/testimony (Drive Action) - Wine/Wisdom and HB Classes - Client appreciation events
The Social Media Savvy LOChecklist (1) Profile (tell you story here)(2) Pictures (what are you sharing/posting)(3) Stream (would you like this person?)(4) Content (generate conversation)(5) Engagement (gotta be a friend to have friends)(6) Make noise (get tagged by clients/realtors)
The Social Media Savvy LOWho I Follow (1) Gary Vaynerchuck(2) Grant Cardone(3) Tom Ferry(4) ET – Eric Thomas, the hip-hop preacher(5) Dan Green(6) Kristin Messerli(7) Rate Watch (daily)(8) MC Top Producer coaching calls (Tues)(9) Reuters