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INNOVATION BEYOND PRODUCT DEVELOPMENT

INNOVATION BEYOND PRODUCT DEVELOPMENT. AGENDA . Wilson’s Country Brief History Few Milestones Wilson’s Country The Innovations Beyond Product Development Business Learnings During innovation process. COMPANY PROFILE. Established 1980’s by Angus Wilson (CEO) Initially prepack potatoes

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INNOVATION BEYOND PRODUCT DEVELOPMENT

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  1. INNOVATIONBEYOND PRODUCT DEVELOPMENT

  2. AGENDA • Wilson’s Country • Brief History • Few Milestones • Wilson’s Country • The Innovations Beyond Product Development • Business Learnings • During innovation process

  3. COMPANY PROFILE • Established 1980’s by Angus Wilson (CEO) • Initially prepack potatoes • Wilson’s Country brand for retail sector • PRODUCT INNOVATION – Garden Potatoes • Processed potatoes early 1990’s • Peeled potatoes for food service sector • Fresh Fruit & Veg processing early 1990’s • Retail and Food Service Sector • 1995 – moved from home farm to a commercial unit • 2001 – what will future look like and where will we be ? • Rationalisation of sites and activities • 2004 - exit from veg processing • 2005 – operations all to one site • 2009 – exit from fresh fruit processing • 2010 – focus on prepack & peeled potatoes

  4. FEW MILESTONES • 1980’s & 90’s only packed Wilson’s brand potatoes • Spar, Stewarts, Supermac, Wellworths • 1994 Supply to M&S • 1996 Supply to Tesco Metro • 1997 Supply to MSVC • 2000 Wilson’s Brand first TV campaign • 2005 Investment of £5million in new site • 2008 Supply to Dunnes Stores • 2009 Supply to Asda • 2009 Pilot programme for Investors in Innovation • 2010 Packing of Bartlett Rooster Brand • Today • £17 million turnover • Just under 100 employees • Handling 1000 tonnes of potatoes per week • Wilson’s Country brand recognised as Ireland’s leading brand • Widespread presence in multiples / independents across Ireland

  5. Packhouse at Portadown

  6. INNOVATION • Definition • “There are probably as many definitions of innovation as the number of supposed experts on the field around the world”.

  7. INNOVATION • Definition • “Change that creates a new dimension of performance”. Peter Drucker

  8. INNOVATION • Definition • “Innovation does not relate just to new product that would come into the marketplace. Innovation can occur in processes and approaches to the marketplace. David Schmittlien

  9. HANDS FREE MOBILE !!

  10. INNOVATION • PRODUCT • How is it presented to your business for use? • What you do with it? • What do you do with non-conforming product? • PROCESS • Working of the product through the business • Waste streams generated from your process • MARKETING • Place • Price • Promotion • Presentation

  11. INNOVATION • MARKETING • Presentation of Product - late 2009 • PROCESS • Working of product through the business • Peeling potatoes – Sept 2010 • Waste streams from production • Water – current project

  12. MARKETING • Market research in 2008 / 09 identified that just under 50% of consumers did not purchase their potatoes with their main shop • Embarked on a process of why • Reason clearly • Presentation • Format • Launched a new packaging format • Product still the same • Place the same

  13. MARKETING

  14. FAMILY OF VARIETIES

  15. Total NI Potato Performance 52 w/e 16 May 2010 – Value is down in the NI potato market as people limit the amount they purchase.

  16. How are Wilsons growing?52 w/e 16 May 2010Growth is coming from new shoppers returning more frequently and putting more volume in the basket as well as attracting new shoppers to the brand

  17. MARKETING SUMMARY • A successful innovation • BUT • This packaging format was industry standard 20 years ago! • Does innovation always mean re-inventing the wheel? • Lesson • Continually respond to the market needs ahead of your competitor

  18. 4 X 4 DE-LOREAN

  19. PROCESS - peeling • Background • Peeled potato volume sales increasing • Introduce additional shifts • Great news • more sales • better utilisation of assets • Division evolving as sales evolve • Division operationally becoming very busy • Know the time to • “step back out of the trees to see the forest” • Evolution has a time and place but can lead to INEFFICIENCY and the need for REVOLUTION

  20. PROCESS - peeling • So what happened? • Process started at European exhibition Feb 2009 • Reviewed Equipment that is available • Company visit to GB business May 2009 • To build general knowledge – some equipment • Company visit to German business Sept 2009 • Very similar to our business scale and working the new equipment • Order placed Feb 2010 • Installation Sept 2010

  21. PROCESS - peeling • Fully integrated computerised system • Peeling • Optical sorting • Re-peeling • Sizing • Cutting option • Washing

  22. PROCESS – peelingSUMMARY • Successful Innovation • Contingency into business • Labour saving • Yield gain • Better product • This was new innovation to us but :- • technology was proven in other markets • Lesson • Revolution sometimes better than Evolution

  23. PONYTAIL NO PROBLEM

  24. PROCESS – waste stream • Water • Business uses a lot and discharges a lot • Money £120,000 / yr approx • Considered options around recycling • Conventional • Not so conventional • Electro coagulation

  25. PROCESS – waste stream • EC Benefits v Conventional • On paper • Not as capital intensive • Smaller footprint • Less running costs • Ability to recycle 75% of our water • About to go live

  26. PROCESS – waste stream • Success yet to be determined • Technology new to market • Technology new to business • Unknown territory • Business risk increased • Forward looking to a new way • Invention more than innovation

  27. Another Innovation • Variation on a Pritt Stick

  28. BUTTER PRITT

  29. LEARNINGS BUSINESS BUY IN

  30. 1. OBJECTIVES • Someone will need time to think and review • What are you currently doing ? • How are you currently doing it? • Where are you wanting to get to ? • Is there another way ? • Can we do it better ? • Time to visit other companies / exhibitions • INNOVATION WILL NOT HAPPEN • By itself • In 5 minutes on a Friday afternoon

  31. 2. OUTCOME • Is the business prepared to :- • Implement the findings • Or is it just an exercise • The norm may be challenged • Take a calculated risk • Innovation or Invention • Know the reasoned goal / benefit • Clarity around before and after • Spirit MUST be there

  32. 3. IMPLEMENTATION • Capex may be required • Change in custom and practice • Consequences • People Issues • Customer Issues • The way we do things • Clarity around the objective / goal

  33. 4. MONITORING • Clarity around starting point • Clarity around innovation • Measurement • Deliverables • Know when to change tack • Know when to stop

  34. SUMMARY • You need someone with “that” skill set • If you don’t have it, procure the skill • Provide a culture / space for the process • Put on business agenda • Support process at every step • Communicate the progress • Be prepared to change norms • Have clarity around the end goal • Be prepared to say stop • CELEBRATE THE SUCCESS

  35. INN0VATION THANK YOU FOR LISTENING

  36. Don’t get caught out Innovate or Die ! Oh ……….

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