Product Service Innovation

1. Product name: Capumbrella Product Service Innovation Last Minute Kim So-Yeon Jung Sang-Chul Hwang Hyeon-In Jung Dumo

2. Contents Beginning of Idea Things need to be considered Idea Iteration Process

3. Beginning of Idea 1) One people always gets wet when we share umbrella 2) Easy to lose 3) People still get wet even if they are using umbrella 4) Strangle with other people’s umbrella

4. Beginning of Idea 5) Hard to make umbrella stand by itself 6) Hand gets cold during winter 7) Hand gets wet when we fold umbrella 8) Bag gets wet even if we use umbrella

5. Beginning of Idea 9) Heavy to carry big one whereas small one easily gets wet 10) Too many same umbrella therefore, customize own umbrella

6. Things that need to be considered Umbrella should be circular shape Society acceptance Affordable Handy

7. Cage-like umbrella Brainstroming • Obstacles • It doesn’t look nice • Difficult to hold the umbrella • Difficult to fold and carry

8. Couple umbrella Brainstroming • Obstacles • It is heavy • It is expensive • Difficult to carry around • It blocks other people’s path  Harms society

9. Brainstroming (Rough one)

10. 1st Prototype of Capumbrella Idea Iteration Process 2nd stage • Obstacles • Hard to realize • Hard to fold • Heavy • Not many difference with big umbrella Function 2nd stage  Windshield 3rd stage  Windshield expands

11. 1st Prototype of Capumbrella Idea Iteration Process Wind shield attached to wire 3rd stage with partial expansion • Obstacles • Hard to realize • Hard to fold • Heavy • Not many difference with big umbrella Function 2nd stage  Windshield 3rd stage  Windshield expands

12. 2nd Prototype of Capumbrella Idea Iteration Process Function 2nd stage  Half Windshield 3rd stage  Windshield expands

13. 2nd Prototype of Capumbrella Idea Iteration Process Function 2nd stage  Half Windshield 3rd stage  Windshield expands

14. Final Prototype of Capumbrella Idea Iteration Process • Function • 2nd stage  Half Windshield • 3rd stage  Windshield expands • Handle with hotwire • Tripod

15. Final Prototype of Capumbrella Idea Iteration Process • Function • 2nd stage  Half Windshield • 3rd stage  Windshield expands • Handle with hotwire • Tripod

16. Capumbrella – The Mechanism Handle with Hotwire • Simple mechanism of covering coil surround the handle of umbrella and battery is used for the power

17. Capumbrella – The Mechanism Handle with Hotwire • Simple mechanism of covering coil surround the handle of umbrella and battery is used for the power

18. Capumbrella – The Mechanism Handle with glove or hand cover • To avoid the heat of hotwire escape we add glove

19. Capumbrella – The Mechanism Handle with glove or hand cover • To avoid the heat of hotwire escape we add glove

20. Capumbrella – The Mechanism Tripod of umbrella

21. Capumbrella – The Mechanism Expansion mechanism

22. Capumbrella – The Mechanism Whole part of expansion mechanism Full expansion

23. Capumbrella – The Mechanism Fully folded 90 degrees folded

24. Capumbrella – The Customization • * Customers can choose the size of the font, colors, and letters according to their preferences. • Targeting the sensitive, who wants to have their own-unique umbrella SY

25. Conclusion