The Center for Energy Workforce Development (CEWD)

1. The Center for Energy Workforce Development (CEWD) 2009 Northwest Regional Workforce Development Meeting July 28th, 2009 Presenters: Andrei Mylroie and Sarah Schwering

2. Emerging Media: A Noisy Environment

3. Today’s Agenda • Emerging Media for Recruitment Short Q/A • Emerging Media Platforms • Facebook • LinkedIn • Twitter Short Q/A • Policies and Measurement • Case Studies • Closing/Final Questions

4. Emerging Media For Recruitment

5. What is Emerging Media? • Any media supported by the Internet • Online platforms facilitating interactions, collaborations and sharing of content • It’s a dialogue – need to start and join conversations!

6. The Importance of Emerging Media for Recruitment • Candidates are out there – listening • Competition is out there – engaging • Opportunity to: • Find and source candidates – there are 124m+ keyword job searches on search engines every day • Build relationships • Add value - Heighten authenticity/transparency • Provide more powerful communication

7. Which Tools Are Being Used for Recruitment? LinkedIn – 80% Twitter – 42% Facebook – 36% Jobster – 17% MySpace – 13% Source: Survey of 440 HR Managers in U.S. http://www.hrtechnews.com/hr-focusing-less-on-job-boards-more-on-facebook/#more-1780

8. Q/A

9. Facebook • Most used social network among Internet users • In 2008, Facebook users increased 168% • More than 175 million • active users around the • world • More than 3 billion • minutes are spent on • Facebook every day

10. Who’s On Facebook?

11. Why is Facebook Important for Recruiting? • 85% of college students use Facebook • More and more businesses are using Facebook to recruit new talent • “It’s Free” • Tap regional networks: broaden geographic reach of recruits – bigger pool of candidates

12. How to Use Facebook for Recruiting • www.facebook.com • “Create a Page” • Select Your Business Category • Determine who will be your admin • Select your network – your region Create YourOwn Company Page

13. How to Use Facebook for Recruiting Other Facebook Functionality • The Marketplace • Classifieds on Facebook where network members post free job listings • Advertise • Advertise by keyword and to Workplace Members • “My Company’s Hiring” • Your Wall • Offer career advice and point to resources

14. What is LinkedIn? • Professional networking site to connect you with other professionals, grow your contacts and share your professional experience • More than 36 million • members worldwide • One person joins LinkedIn • every second • Personal profiles and • company profiles

15. How to Use LinkedIn for Recruiting • www.linkedin.com • “Add a Company” • Add Company Name or Keyword • Add Location Create YourOwn Company Page

16. How to Use LinkedIn for Recruiting • Set brand policies • Provide content ideas • Link to website • Link to company page Have Employees Create Own Pages

17. What is Twitter? • A microblog website based on the question, “What are you doing?” • Users can… • Share personal information, news • and create conversations • Follow people you want to hear • from • Befollowed by people who want • to hear from you

18. Who Uses Twitter?

19. Twitter • 140-character updates • Over 20 million users • Unique visitors increased by 422% (Aug ‘07 - Aug ’08) • From Feb 2008 to Feb 2009, Twitter increased by 1,382%

20. How to Use Twitter for Recruiting • www.twitter.com • Add logo • Choose Bio information • Link to website • Choose Admin Create YourOwn Twitter Company Page

21. How to Use Twitter for Recruiting • Link to postings on website • Answer questions about opportunities • Tweetmyjobs.com • ConnectTweet • TwitterAlerts Tweet Job Postings

22. Twitter Tools Search.twitter.com How to find conversations happening on Twitter Twellow How to find people on Twitter TweetDeck Manage your Twitter account in 1 place

23. Q/A

24. Ways to Measure ROI • Influence • Twinfluence, Twitter Grader and Facebook Grader • Traffic • Page hits and views • Google Analytics and SiteMeter • Links from other sites • Chatter • Google Alert and Monitor sites • Google PageRank

25. Addressing Challenges with Social Media • Staff productivity – address concerns • Potential IT issues – have open conversations • Getting leadership on board – show competitive positioning and the fact that audiences are already engaged • The power of research – use case studies • Develop social media policy

26. Emphasize your organization’s values Remind staff to follow existing rules and policies Authenticity and transparency Disclaimers Confidential information Productivity Brand issues Social Media Policies Source: http://www.fistfuloftalent.com/2009/06/so-you-want-a-social-media-policy-final.html

27. Sample Policy: IBM

28. Case Studies

29. Canada Gas Corp.

30. Ernst & Young

31. KPMG

32. Barrick Gold

33. Accenture

34. Ecolab

35. How Could You Use Emerging Media for Recruitment and Retention? • Create Facebook Pages • Create Twitter Accounts • LinkedIn Accounts for Employees and Company • Post videos, images to YouTube, Vimeo, Flickr • Create your own social network – Ning • Craigslist, and other job posting sites

36. Some of Our Clients

37. Five Questions to Ask Yourself • Where are our candidates listening? • Where are our competitors engaging? • Is our website driving traffic? • Where should we be present? • How will we measure success?

38. Questions?

39. Thank You! Andrei Mylroie andreim@desautelhege.com Sarah Schwering sarahs@desautelhege.com 509.444.2350 www.desautelhege.com