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Resources and Capabilities. Original Schedule – Week 2. Revised Schedule – Week 2. Original Graded Assignments. Revised Graded Assignments. Competitive Advantage: An Internal View. What is a resource? What is a capability? What’s the difference: Potential vs. Kinetic energy?
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Competitive Advantage: An Internal View • What is a resource? • What is a capability? • What’s the difference: • Potential vs. Kinetic energy? • How do resources and/or capabilities contribute to competitive advantage? • Decisions • Actions and maneuvers • Force, endurance
Resources • Inputs into a firm’s value-producing stream • What a firm has • Capital equipment • Skills of employees • Brand names • Deep pockets • Strategic alliances
Capabilities • The ability to integrate resources to achieve a desired objective • What a firm can do • Quick introduction of new products • Preemptive price-cutting • Attention-grabbing advertising
Boxer 1 6’6” tall 233 lbs Runs 24 mi./week Eats 240g protein/day Has 20/20 vision Quick reflexes Fought in 3 championship fights Coached by Cuban national team coach Boxer 2 5’10” tall 175 lbs. Practices yoga Likes to eat pasta and salad Has 20/100 vision, must wear contacts Just learned how to box Prefers to coach himself Boxing Resources
Boxer 1 Longer punching reach Punches with great force, speed and power Endurance to compete aggressively for 10-round match Able to quickly move away from fierce attacks Able to quickly see and interpret rival’s hand, feet, and eye movements Able to blend own and coach’s experience for superior strategy and tactics Boxer 2 ?? ?? Boxing Capabilities
Value Chain Analysis To identify which resources and capabilities can add value Support Activities Primary Activities
Support Activities Inbound Logistics Primary Activities
Support Activities Inbound Logistics Operations Primary Activities
Support Activities Inbound Logistics Outbound Logistics Operations Primary Activities
Support Activities Marketing & Sales Outbound Logistics Inbound Logistics Operations Primary Activities
Support Activities Service Inbound Logistics Outbound Logistics Marketing & Sales Operations Primary Activities
Support Activities Procurement Service Inbound Logistics Outbound Logistics Marketing & Sales Operations Primary Activities
Support Activities Technological Development Procurement Service Inbound Logistics Outbound Logistics Marketing & Sales Operations Primary Activities
Human Resource Management Support Activities Technological Development Procurement Service Inbound Logistics Marketing & Sales Outbound Logistics Operations Primary Activities
HQ: TMT & Firm Infrastructure Human Resource Management Support Activities Technological Development Procurement Service Inbound Logistics Marketing & Sales Outbound Logistics Operations Primary Activities
HQ: TMT & Firm Infrastructure Human Resource Management Support Activities MARGIN Technological Development Procurement Service Inbound Logistics Marketing & Sales Outbound Logistics MARGIN Operations Primary Activities
Burger Joint Value Chain Strengths and Weaknesses H.Q. R&D Purch HRM IBL MFG OBL MKT SVC
Burger Joint Value Chain Strengths and Weaknesses H.Q. R&D S Steady stream of interesting new products Purch HRM W Employees not well groomed, lack cheerfulness IBL MFG OBL MKT SVC W S W Takes too long to order at drive-thru Ads show “hip” image Dirty Bathrooms
Burger Joint Value Chain Strengths and Weaknesses H.Q. R&D Purch HRM IBL MFG OBL MKT SVC