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Resources & Capabilities

International Business Strategy LON301BUS. Resources & Capabilities. Unit: 4 Knowledgecast:2. Module Learning Outcomes. Demonstrate a sound appreciation of current strategic management concepts

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Resources & Capabilities

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  1. International Business Strategy LON301BUS Resources & Capabilities Unit: 4 Knowledgecast:2

  2. Module Learning Outcomes • Demonstrate a sound appreciation of current strategic management concepts • Assess current developments in the organisational environment and alternative responses related to strategy

  3. Organisational Culture The Cultural Web Johnson & Scholes 2008:197

  4. Organisational Purpose • Corporate Values (Lencioni, 2002) • Mission Statements (Bartkus et al, 2000) • Objectives (Ansoff, 1968)

  5. Cost Strategies Adapted from Michael Porter’s Four Generic Business Strategies

  6. Knowledgecast Summary • Demonstrate a sound appreciation of current strategic management concepts • The Cultural Web is a tool to enable us to investigate the influence of culture on an organisation. • Assess current developments in the organisational environment and alternative responses related to strategy • How effective would Johnson and Scholes Cultural Web be in enabling us to analyse a situation?

  7. Seminar Journal Review: Kumar, N. (2006) “Strategies to Fight Low Cost Rivals”, British Journal of Marketing In preparation for this seminar, please ensure you have read Kumar’s article and prepared answers to the following questions for discussion in the session. Q1. Identify the challenges existing businesses face from Low Cost Rivals (LCR) Q2. How should existing businesses develop their strategy to respond to LCR? Q3. Consider the formation of the strategy and identify the two options that Kumar recommends? Q4. Can you suggest any alternative options?

  8. Group Activity Assessment Preparation – Rehearsal You will have an opportunity to use this time to rehearse your presentation regarding the business environment of your case study organisation, which will be invaluable in preparing you for the first assessment. Ensure each member of the group understands and accepts their role and responsibilities.

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