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Business Simulation Seminar

Business Simulation Seminar. Marketing. Marketing Mix. Product Price Promotion Distribution (place) Each of which is defined for the target market. Market Segmentation. Dividing a total market into several relatively homogeneous groups Ways to segment Product-related

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Business Simulation Seminar

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Presentation Transcript

  1. Business Simulation Seminar Marketing

  2. Marketing Mix • Product • Price • Promotion • Distribution (place) • Each of which is defined for the target market

  3. Market Segmentation • Dividing a total market into several relatively homogeneous groups • Ways to segment • Product-related • Demographic • Psychographic • Geographic

  4. Market Segmentation • How are the Capstone market segments defined? • How would you segment the market for: • Sneakers • Cell phones • Jackets • Cars • TVs • Gasoline • Water

  5. Perceptual Maps • A graphical representation of market segments

  6. Perceptual Maps

  7. Perceptual Maps

  8. Perceptual Maps • Define perceptual maps for: • Sodas • Sneakers • Retail stores • Local places to eat • Movies • Colleges

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