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Clayton State University: Empowering Students with Exceptional Education

Clayton State University is an academically empowering and diverse institution, providing exceptional instruction and support for students to achieve their goals, advance their careers, and enrich their lives. This brand promise is backed by a unified brand, a communication plan, increased brand awareness, and a supportive community.

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Clayton State University: Empowering Students with Exceptional Education

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  1. Brand Clarification Clayton State University March 28, 2012 Presented by Julie Staggs Senior Consultant Stamats, Inc. Cedar Rapids, IA 52406 (800) 553-8878 julie.staggs@stamats.com Atlanta, GA

  2. Clayton State University Brand Promise Clayton State University is an academically empowering and diverse institution, where engaged students take ownership of their experience and enjoy the kind of exceptional instruction and support that provides the knowledge, skills, and attitudes required to achieve their goals, advance their careers, and enrich their lives.

  3. Clayton State University Brand Attributes • An Empowering Experience • An Inclusive Diversity • An Engaged, Experiential Preparation • A Supportive Community

  4. Dreams. Made real.

  5. Clayton State University—Unified Brand • Communication Plan • Brand Book with Brand Standards • Coordination and Cooperation • Increased Brand Awareness and Mind Share

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