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By Trent Dankos

By Trent Dankos. Company Growth. The first Pepsi recipe was developed in 1880 The Pepsi-Cola company didn’t form until 1919 Pepsi-Cola company merged with Frito-Lay company in 1965 to become PepsiCo Pepsi is the 137 th largest company in the world. M ore than 278,000 employees

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By Trent Dankos

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  1. By Trent Dankos

  2. Company Growth The first Pepsi recipe was developed in 1880 The Pepsi-Cola company didn’t form until 1919 Pepsi-Cola company merged with Frito-Lay company in 1965 to become PepsiCo Pepsi is the 137th largest company in the world. More than 278,000 employees PepsiCo is worth more than 106 Billion Pepsi products are found in more than 200 countries

  3. Areas of Business North and South America 71% Europe 16% Asia, Middle East and Africa 13%

  4. Pepsi is split into 4 divisions PepsiCo Americas Foods PepsiCo Americas Beverages PepsiCo Europe PepsiCo Middle East and Africa

  5. PepsiCo Americas Beverages Makes, markets, sells, and distributes beverage concentrates, fountain syrups and finished goods under various beverage brands. Pepsi has 14, billion-dollar brands of carbonated soft drinks, juices, teas, coffees, sports drinks and bottled waters.

  6. PepsiCo Americas Foods Provides many of the most popular food and snacks throughout North America. 7 of Pepsi’s top food brands made over 1 billion dollars last year.

  7. Expanding to India In 1980 Pepsi decided to expand into India. Pepsi was met with strong objections from some of the leading political figures and with the Indian government. Pepsi came up with a proposal but was rejected by India's government. The second proposal contained many promises such as to improve the economy of India through increasing productivity within India and employment in the agricultural section.

  8. Problems With India Pepsi broke many of those promises which led to a general public disapproval towards Pepsi. India's government was pursuing to take action against Pepsi, but India experienced a foreign currency crisis in the early 1990s. This affected Pepsi’s reputation on a global level. Trust issues between Pepsi and the Indian population have become a major concern, particularly as this has hampered sales.

  9. Going Global Pepsi launched its first global campaign on May 7, 2012 called the “LIVE FOR NOW” campaign. The campaign shows many different types of ethnicities, sports, music, and other interests around the world. In addition to television, print, and internet ads, Pepsi has launched a new webpage to allow internet users across the world to use their website easier.

  10. Marketing Pepsi also unveiled new limited edition cans featuring deceased singer, Michael Jackson because of his immense international appeal. This style choice is made in order to create a focused global image for Pepsi products.

  11. Marketing Before focused international marketing, Pepsi simply just translated their campaigns into other languages. By exporting an American phrase with no regard to translation or cultural reception, Pepsi failed to market to many countries. Pepsi has solved these issues by creating campaigns based on culture and language.

  12. Positive Global Image Pepsi attempts to increase diversity, environmental sustainability, and worker’s rights. Seven out of thirteen of Pepsi’s board members are women or ethnic minorities. Pepsi is ranked No. 29 in a list of ‘Best Global Green Brands’

  13. 2014 ‘LIVE FOR NOW’ Commercial Pepsi includes different ethnicities, sports, music, and other popular activities around the world to express globalization. http://www.youtube.com/watch?v=ckos-D9fKfc

  14. Works Cited http://www.pepsico.com/annual09/letterShare_strategies_drive_growth.html http://www.industryweek.com/articles/pepsico_inc-_globalization_next_17392.aspx http://beta.fool.com/bobbyfisher/2012/04/12/pepsi-will-soar-new-global-expansion-strategy/3562/

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