How social media marketing services use Instagram to increase small business growth

1. How social media marketing services use Instagram to increase small business growth? Instagram is powerful, we all must accept that Instagram has more power than any other social media handle. Any other social media handles like Snapchat, Facebook, Pinterest, etc are trendy and engaging social media handles but it is seen that they do not affect the business much. But Instagram has helped small businesses in growing their revenue a lot. Big brands like Sabyasachi, Coca-Cola, etc. are on Instagram with great artwork content. The biggest advantage of being on social media as a brand is one must not be a big enterprise or a known brand to escalate their business or boost their business on Instagram. Most of the newly joined Instagram accounts have been seen to be for business purposes that are business accounts. Also, small business accounts on Instagram are fair enough as they struggle with a lot of traffic and then traffic attention. It is a great platform for small businesses to receive huge traffic, then filter their target audience, and then pitch them with the product they are looking for. It helps them showcase their products and it is cost-effective. In traditional marketing, to gain customer attention businesses use Hoardings, banners, paper pamphlets, etc. which are highly costly when compared to how social media marketing services in Hyderabad showcase brands. Here are some of how social media marketing services use Instagram to boost small business • Instagram stories: Instagram stories are the best way to showcase your products. Instagram stories are an ever-evolving feature of Instagram. It has a lot of new and dynamic features adding up that helps in making the artwork engaging. Some features in Instagram features like “small business” where people can tag that particular brand handle and followers of that person can again follow the brand tagged. A chain like this helps businesses grow side by side and such features can help small businesses grow parallelly. • Setting up the handle right: Setting up a social media handle isn't just about adding the bio and profile details. Instagram has very interesting handle setting features where a brand can set their other social media handles and people following them can also follow their artwork content on other handles. One must add their website too so that people can visit their site and can be regular website visitors. This also helps in increasing SEO.

2. Insights monitoring: Instagram business account has a great benefit of seeing the insights. Insights are basically feedbacks of your followers on a creative that you post. This is a very helpful tool as it helps us to find out which artwork is liked the most by your followers and that helps the business make or showcase more artwork of that kind. Understanding your customer is most important, this can only happen if we keep a strong eye on the insights. This not only helps us know our customers but also helps us in maintaining a good and strong relationship with our customers. So it is vital enough to monitor the post insights Be responsive: Many brand handles are not responsive, it might or might not work. The only reason it may work would be the established brand and it may not work because buyers may not feel like being on that handle. For instance; many websites have chatbots installed but it acts too much like a robot, customers generally lose interest. One must understand how helpful and vital responsive social media handles are. Many celebrities have gained popularity by this. The live example could be Mr. Sonu Sood, who helped people with just insta DMs and tweets. These are some of how we can change our boring Business Instagram handle to an engaging one. Let's hope you transform your insta page into a great hit and gain followers and revenue. • •