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Terms to Know

Terms to Know. Unit 5. Again, back. Re-. Bad or badly, wrong. Mis -. Together, same. Sym-, Syn -. Under, below, less. Hypo-. Over , beyond, high. Hyper-. The main proposition that a writer attempts to support in a piece of writing. . Thesis statement.

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Terms to Know

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  1. Terms to Know Unit 5

  2. Again, back Re-

  3. Bad or badly, wrong Mis-

  4. Together, same Sym-, Syn-

  5. Under, below, less Hypo-

  6. Over, beyond, high Hyper-

  7. The main proposition that a writer attempts to support in a piece of writing. Thesis statement

  8. A carefully stated claim supported by reasons and evidence. Argument

  9. Writer’s position on a problem or an issue. Claim

  10. The reasons and evidence that help to prove the claim. Support

  11. Methods that are used to sway your heart and mind. Persuasive Techniques

  12. Relies on words with strongly positive or negative associations. • Ex: words with a positive association; words with a negative association. Loaded Language

  13. Uses strong feelings, rather than facts and evidence, to persuade. • Ex: Appeal to fear; appeal to vanity. Emotional Appeal

  14. “Sell” a product or an idea by linking it with something or someone positive or influential. • Ex: Bandwagon; Testimonial. Appeal by Association

  15. Rely on facts and evidence to support a claim. Logical Appeal

  16. Mistaken ways of reasoning. Logical Fallacy

  17. Statements that are unclear. Vague Language

  18. Claim based on information that is incorrect, biased, or simply does not make sense. Faulty Reasoning

  19. Sends the message that something is valuable because only “special” people appreciate it. • Ex: “Our jeans are designed for people who insist on quality.” Snob Appeal

  20. Reasons that say the same thing over and over again using different words. Circular Reasoning

  21. Taps into people’s desire to belong to a group. • Ex: “Don’t miss the fundraiser that everyone’s talking about!” Bandwagon

  22. A specific population or group of people an advertiser hopes to persuade. Target Audience

  23. A narrow, fixed idea about all the members of a certain group. • Ex: “No politician can be trusted.” Stereotype

  24. The attempt to convince an audience to accept ideas without considering other viewpoints. Propaganda

  25. A plan that presents images and brief descriptions of a product. Storyboard

  26. A recommendation made by someone who is well-known but not necessarily an authority. • Ex: Celebrities use their fame to persuade you to believe in a cause, candidate, or product. Endorsement

  27. Relies on the backing of a celebrity, an expert, or a satisfied customer. • Ex: “As the lead singer of “Destination Home,” I know good sound when I hear it. That’s why I won’t go anywhere without my FX portable music player.” Testimonial

  28. Make sure to study for your test!!!

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