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Terms to Know

Primer. Terms to Know. Primer. A few more terms. Typeface – single set of letterforms Type Family – several font designs representing a range of style variations with a common base Type style – light, medium, bold, italics, etc… Baseline – defines the bottom of Capital letters

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Terms to Know

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  1. Primer Terms to Know

  2. Primer A few more terms • Typeface – single set of letterforms • Type Family – several font designs representing a range of style variations with a common base • Type style – light, medium, bold, italics, etc… • Baseline – defines the bottom of Capital letters • Character – single letterform or unit • Counter – space enclosed by the strokes of a letter • Case – lower and upper • Ascender, descender, and capline

  3. Primer Text-Alignment Left Right Center

  4. Primer Two Primary Font Categories

  5. Primer Other Categories

  6. Kartira Times New Roman EZREAD

  7. EZREAD

  8. EZREAD

  9. EZREAD

  10. EZREAD

  11. EZREAD

  12. EZREAD

  13. EZREAD

  14. 3 Spaces to Consider • Word Space – comfortable readers indicate the space occupied by a lower case “i” is ideal. • Letter Space – natural rhythm in the flow of letters is maintained when the space between two letters is no less than the width of a letter’s stroke. Too much space and there is a disconnect that occurs • Line Space – called Leading is the amount of space between lines. Best at about 120% of font size. Tight lines or Loose lines? EZREAD

  15. AI Tracking

  16. AI Kerning

  17. TheFIT Gill Sans Family

  18. TheFIT Bodini MT Times New Roman

  19. TheFIT Bodini MT Broadway Tahoma

  20. TheFIT Typeface Combinations • When combining two fonts in a design • Match characteristics of form • stroke size • x-height – adjust pt size if needed • Shapes • Use contrast to separate information • Mix families and max the weight • Headings need to pop out at times

  21. TheFIT Stroke, Shape, x-height Britannic Bold Bondini MT

  22. MORE Buying Fonts • Do you really need more than the fonts that came with your computer/printer? • Not really, these can do the trick. • But if you want to expand consider the following 5 font categories • Old style Faces • Sans Serif Fonts • Slab Serif / Egyptian Fonts • Modern Fonts • Transitional Fonts

  23. Drop Caps Wrapping with Text Pull Quotes In the Margin Block Notes Headings/subheadings Behind Background Colors In-Line Headings Bad Hyphenating Lost Line Wrapping Concerns MORE Worth a Mention

  24. MORE Experiment to Convey an Idea

  25. LEARN Activities • Identify Fonts that work together, keep in mind the aspects mentioned in the slides • Type has a voice. Use type to portray the following: • Stress • Excitement • Sadness • Peace • Strength

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