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Cycling as a Solution: Empowering Communities and Promoting Sustainable Transport

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moral
8 diapositives · 211 Views · Sep 17, 2014

Join the Greater Manchester Cycling Campaign for the 'Cycling as a Solution' spring conference. This event unites cycle advocates to explore the benefits of cycling and shares insights on overcoming barriers to cycling. The day features keynote presentations, including perspectives from Koy Thomson of the London Cycling Campaign and Roger Geffen of CTC, along with engaging panel discussions and hands-on workshops. Together, we aim to enhance our campaigning skills and foster community support for cycling as a feasible transport solution rather than a dogmatic pursuit.

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  1. Cycling as a Solution CTC / cyclenation spring conference Hosted by Greater Manchester Cycling Campaign

  2. Welcome • Domestics • Overview: • 1015 – 1025: introduction • 1025 – 1045: Koy Thomson, London Cycling Campaign • 1045 – 1055: Roger Geffen, CTC • 1055 – 1245: panel discussion • 1245 – 1400: lunch • 1400 – 1615: workshops • 1620 – 1650: forthcoming campaigns, CTC / cyclenation • 1700: end

  3. Cycling as a Solution Introduction and themes of the day Olly Glover, Greater Manchester Cycling Campaign

  4. The challenge for cycle campaigners • Our passion and commitment to cycling are clear • The benefits of cycling are (almost painfully) obvious to us... • ... but alien to most • (Perceived) barriers: • “I’m not fit enough” • “I can’t shop by bike” • “I need a laptop for work” • “I’m too scared to cycle on busy and crime-ridden streets”

  5. “It’s a no” • Context (in Greater Manchester) of overwhelming popular rejection of moderate congestion charging, and sustainable transport investment • Positive promotion and campaigning to improve conditions needed to weaken strong ties between people and cars

  6. Time to get real • A radical shift in UK transport policy in favour of cycling seems unlikely • Therefore, WE’re going to have to do the hard work! • How can we successfully share our passion for cycling? • Press the case using five key themes: • Health • Wealth • Environment • Community • Style • Sharpen up our skills and ideas: • Media management • Clear communication • Engaging our communities and leaders • Alliance of national and local campaigners

  7. Purpose of the conference • Exploration of the advantages / benefits of cycling • Share ideas and experiences • Gain skills and knowledge through workshops • Make new contacts and allies

  8. Religion or solution? • Our passion for cycling is a source both of fascination and intimidation to non-cyclists • So, when campaigning, let’s have: • ‘Cycling as a solution’... • ... Rather than ‘cycling as a religion’