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What’s it like to start a business. By Peter Baskerville. Peter Baskerville. Started & managed 13 new enterprises 25 years self employed - 30 outlets (7 renovations, 23 ‘gray walls’) 2 chains (9 & 10 outlets) – franchising (NSW & QLD)
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What’s it like to start a business By Peter Baskerville
Peter Baskerville • Started & managed 13 new enterprises • 25 years self employed - 30 outlets (7 renovations, 23 ‘gray walls’) • 2 chains (9 & 10 outlets) – franchising (NSW & QLD) • Currently starting 3 entities – work skills for underdeveloped world • Helped 100s of people progress their SYOB dream • Online reputation • LinkedIn – Network and endorsements • Quora – Knowledge share – 9,000 followers (7,000 views per day) • https://pathbrite.com/portfolio/PhZlPpZ0/Peter-Baskerville • Industry Expertise • Retail (Department, Specialty, Shows), Hospitality (Café, Take-away, Restaurant, Hotel, food-court), Manufacturing (Flooring, furniture, sawmilling), Resources (Nickel, gold, timber), Consultancy (education), Construction (Plasterboard), Internet – Social Community Networks – Qualifications in Accounting & finance (QUT).
My Startups Helping industry ‘rockstars’ convert their intellectual expertise into passive income from the sale of digital learning products. Helping global learners access and apply ‘best practice’ industry skills at freemium prices. Mobilizing and connecting industry personnel with eLearning developers to promote global work based skilling.
Why so hard? - Decisions 100 • Sheer scale & urgency of the task (Decisions) • Lack of resources and limited buffer against wrong ones (Risk) • Lack of experience (360°) Only 9,900 to go
Why so hard? - Risk • Forced into high risk • Don’t know what you don’t know • Failure the new teacher • No customers = No $ Failure High risk Safe Business Your Market
Risk Management Affordable Loss Learning Zone Commitment Zone
Why so hard? - 360◦ • Generalist not specialist • T-shape skill set • Integrate into cohesive strategy • Can’t afford resources
I’m no Entrepreneur • Real entrepreneurs • Bill Gates, Richard Branson, Steve Jobs • Not true – now you too are one! • To successfully start a business you need to … • think like an entrepreneur, • act like an entrepreneur and • follow the entrepreneurial process.