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Multiple Indicator Cluster Surveys Survey Design Workshop

The MICS4 Survey Design Workshop emphasizes the importance of an effective dissemination strategy to maximize the use of MICS data. It provides a framework for reporting progress towards national goals and global commitments, updating analyses of children's situations, identifying vulnerable groups, and advocating for policies in favor of children. Key activities include creating awareness, engaging media, designing communication packages, and utilizing various channels for effective data distribution. The workshop aims to ensure that MICS findings are accessible and actionable for stakeholders at all levels.

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Multiple Indicator Cluster Surveys Survey Design Workshop

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  1. Multiple Indicator Cluster SurveysSurvey Design Workshop Disseminating and Using MICS data MICS4 Survey Design Workshop

  2. An effective dissemination strategy can play a crucial role in maximizing data use MICS4 Survey Design Workshop

  3. Maximizing the use of MICS results • to report on progress towards national goals and global commitments: MDGs, WFFC,CRC • to update the situation analysis of children in the country • to identify vulnerable groups and highlight disparities • to stimulate “positive” competition (compare country to better- or worse-off neighbors or sub-national to national average) MICS4 Survey Design Workshop

  4. Maximizing the use of MICS results • to advocate for strengthening public policies and programmes in favor of children (evidence-based data) • to mobilize stakeholders and stimulate national and local debates • to facilitate additional in-depth analysis by academia and researchers MICS4 Survey Design Workshop

  5. MICS dissemination action plan (Key areas to be addressed: 1 of 2) HOW TO: • Create awareness about MICS and interest in MICS data prior to data release • Organize national seminar – official release of final data • Engage media and journalists • Make MICS data widely available at the national, regional and international level …/2 MICS4 Survey Design Workshop

  6. MICS dissemination action plan (Key areas to be addressed: 2 of 2) • Design and produce a MICS4 dissemination package for effective communication of findings to non-technical audiences • Plan and conduct an effective distribution strategy for dissemination materials • Evaluate dissemination activities and tools Overall, consider the web as an increasingly important dissemination medium MICS4 Survey Design Workshop

  7. Target audiences at country level (1 of 2) • At national level: • Ministries (both political and technical level) • Parliament • In-country international community • Civil society, including youth associations • Technical experts–universities/research centers • Mass media • Donors MICS4 Survey Design Workshop

  8. Target audiences at country level (2 of 2) • At local level (using sub national level data): • Authorities • Civil society organizations • Mass-media MICS4 Survey Design Workshop

  9. Accessibility to MICS findings and micro data • Printed and electronic copies of the final report • “Light” version of the final report • Micro level datasets • CD ROM, flash drives • Ready made presentations • Website – national and regional • Childinfo.org and MICS Compiler • Online communities • DevInfo 6.0 (e.g., DI Book; DI Analyser) • Pocket card, factsheet, brochure, poster, etc. MICS4 Survey Design Workshop

  10. Organizing live and/or remote presentations • Launching of report • MICS video • Political leaders • Ministries • Partners in development • Media (TV, radio, print) • Ad-hoc presentations on specific results • Thematic press releases • Creating online communities to spread the word • Organize webcasts, podcasts, etc. • Participate in national/international thematic and/or expert conferences MICS4 Survey Design Workshop

  11. Plan for a MICS dissemination strategy right from the start (1 of 2) • MICS exercise does not end when the report is published …. • Include dissemination in survey planning…and budget • Involve communication officers • Document/archive key steps of the survey with photos, videos, interviews, web pages, media articles, etc.; kindly share with NYHQ MICS4 Survey Design Workshop

  12. Plan for a MICS dissemination strategy right from the start (2 of 2) • Use new MICS logo • Consult dissemination examples on www.childinfo.orghttp://www.childinfo.org/mics3_dissemination.html • Contact UNICEF dissemination staff at HQ MICS4 Survey Design Workshop

  13. A few tips for planning dissemination • Think of different communication tools/channels for different target groups • Include as part of the Country Survey Plan • Involve Steering Committee & communication experts • Allocate adequate resources • Document the whole MICS 4 process and kindly share with NYHQ MICS4 Survey Design Workshop

  14. A goal to reach…! MICS4 Survey Design Workshop

  15. Contact information This presentation was prepared by: Daniel Vadnais, Communication Specialist, Statistics and Monitoring (dvadnais@unicef.org) and LaxmiVenkatraman, Communication Officer, Statistics and Monitoring (lvenkatraman@unicef.org) MICS4 Survey Design Workshop

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