1. THE WINNING PERSPECTIVE .

2. THE USUAL ATTITUDE “Well I guess I have to come up with the next Apple/Big Mac/LuluLemonif I want to do well.”

3. THE NEW ATTITUDE “My solution addresses the needs of a business.”

4. YOUR APPROACH IS • Marketable: people will relate to it • Sustainable: adaptable, can grow • Profitable: makes money and lots of it • Unique: stands out in the market • Valuable: affordable while surpassing the needs of the customer

5. ADDRESS THE INDICATORS • “Describe marketing functions and related activities.” • “Explain marketing and its importance in a global economy.” • “Explain the nature of personnel regulations.” • “Describe crucial elements of quality culture.”

6. MAKE IT MEMORABLE • Summarize using your subheadings • Use 3-5 points • Point out the best parts of your presentation

7. KEYS TO EXAMS • Know the lingo of your category and cluster. • Think of the “DECA Answer.” • Go with your gut and be logical. They aren’t trying to trick you.

8. KEY TAKEAWAYS • Sell yourself! • Be confident in what you are offering. • Have fun!