BUSINESS MODEL ON MULTIPLEX CINEMA Presented to: Prof. Lalit Sharma Presented by: SantanuBhukta UtsavPandey Shravan Kumar AashiAgarwal Shubham Gupta Rahul Sharma PrabhatTyagi
Value Propositions • Free popcorn on more than 5 tickets. • 30% off on membership • 15% off for the 3rd time. • 10% off on online advance booking • Transportation facility for more than 5 tickets.
Revenue Model • Segregating the Audiences to Maximize the Revenue • Revenue Sharing with the Developers • Convenience fee • Food and Beverages revenue • Advertisement and royalty income
Market Opportunity 1. Growing family spending on entertainment 2. Large film industry with more than 200 films released each year 3. More offers to retain customers 4. Venture into business of film distribution 5. Expand business by increasing number of screens and targeting wider audience 6. Collaborate with networking sites and Franchises
Competitive Environment • Rivalry Among Existing Firms Major competitors in the film exhibition industry:PVR Cinemas; Inox Leisure Limited; Adlabs Films Limited; ShrinagarCinemas Limited; E City Entertainment; Wave Cinemas; and DT Cinemas. • Threat of new entrants
Competitive Advantages • Updated technology • Market positioning • Plays Hindi, English, Regional & foreign movies • Location strength • Ambience • ‘Original’ multiplex
Marketing Strategy • Online Ticket Booking as per the seat choices. • Offers on selected Debit Cards, combo offers. • Pricing strategies as per the timings and festive seasons. • Advertisements from government organizations as well as companies product. • Promotion of upcoming movies. • Hike in ticket pricing when the movies are of big celebrities.
Organizational Development 1. PVR’s offer of IT solutions includes mobile apps, cloud computing, payment gateways, enterprise applications and multimedia applications. 2. Creates differentiated solutions that meet customer needs 3. Executes cross functional ideas from idea to launch 4. Makes a meticulous study of customer expectations and behavior, market research andtechnology needs
Management Team • Operation Manager. • HR Manager. • Sales Executive. • Advertising department. • Finance manager.